Question 1

Marketing is the process of making people want to buy what an organization has to sell.

Accepted Answer

A) True 
 B)False

Question 2

Focus groups and longitudinal studies are examples of:

Accepted Answer

A)  Experimentation 
B)  Interviews and surveys 
C)  Observation 
D)  Post-modernism 
E)  Critical relativism 
A)  Experimentation 
B)  Interviews and surveys 
C)  Observation 
D)  Post-modernism 
E)  Critical relativism

Question 3

The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.

Accepted Answer

A) True 
 B)False

Question 4

Consumer product manufacturers study consumer behavior to influence:

Accepted Answer

A)  brand choice 
B)  purchase 
C)  consumption 
D)  None of the above. 
E)  All of the above. 
A)  brand choice 
B)  purchase 
C)  consumption 
D)  None of the above. 
E)  All of the above.

Question 5

"Only the customer can fire us all" implies that:

Accepted Answer

A)  consumers determine which firms survive and which fail. 
B)  customers can be manipulated into buying goods and services. 
C)  customers are concerned only when prices go higher. 
D)  firms should not bother with research as the customer is fickle. 
E)  None of the above. 
A)  consumers determine which firms survive and which fail. 
B)  customers can be manipulated into buying goods and services. 
C)  customers are concerned only when prices go higher. 
D)  firms should not bother with research as the customer is fickle. 
E)  None of the above.

Question 6

The primary influence over what we buy has shifted over time from manufacturers to retailers to consumers and now to wholesalers.

Accepted Answer

A) True 
 B)False

Question 7

Disposing refers to how, when, where, and under what circumstances consumers use products.

Accepted Answer

A) True 
 B)False

Question 8

Marketing is the process of transforming an organization to have what people will buy.

Accepted Answer

A) True 
 B)False

Marketing is the process of making people want to buy what an organization has to sell.

Focus groups and longitudinal studies are examples of:

The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.

Consumer product manufacturers study consumer behavior to influence:

"Only the customer can fire us all" implies that:

The primary influence over what we buy has shifted over time from manufacturers to retailers to consumers and now to wholesalers.

Disposing refers to how, when, where, and under what circumstances consumers use products.

Marketing is the process of transforming an organization to have what people will buy.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Marketing is the process of making people want to buy what an organization has to sell.

Focus groups and longitudinal studies are examples of:

The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.

Consumer product manufacturers study consumer behavior to influence:

"Only the customer can fire us all" implies that:

The primary influence over what we buy has shifted over time from manufacturers to retailers to consumers and now to wholesalers.

Disposing refers to how, when, where, and under what circumstances consumers use products.

Marketing is the process of transforming an organization to have what people will buy.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters