Exam 18: Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling
Exam 1: Marketing Research: Its Everywhere10 Questions
Exam 2: Alternative Approaches to Marketing Intelligence7 Questions
Exam 3: The Research Process and Problem Formulation19 Questions
Exam 4: Research Design, Exploratory Research, and Qualitative Data23 Questions
Exam 5: Descriptive Research21 Questions
Exam 6: Causal Designs78 Questions
Exam 7: Data Collection: Secondary Data21 Questions
Exam 8: Data Collection: Primary Data16 Questions
Exam 9: Questionnaires and Data Collection Forms6 Questions
Exam 10: Attitude Measurement34 Questions
Exam 10: Appendix 10: Psychological Measurement15 Questions
Exam 11: Sampling Procedures15 Questions
Exam 12: Sample Size11 Questions
Exam 13: Collecting the Data: Field Procedures and Nonsampling Error22 Questions
Exam 14: Data Analysis: Preliminary Steps34 Questions
Exam 14: Appendix 14: Chi-Square Tests26 Questions
Exam 15: Data Analysis: Basic Questions26 Questions
Exam 15: Appendix 15 A: Quick Stats Review24 Questions
Exam 16: Data Analysis: Examination of Differences14 Questions
Exam 16: Appendix 16 A: Analysis of Variance33 Questions
Exam 17: Data Analysis: Investigation of Association47 Questions
Exam 18: Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling86 Questions
Exam 18: Appendix: More Multivariate Statistical Techniques8 Questions
Exam 19: The Research Report9 Questions
Select questions type
The following questions focus on Multidimensional Scaling:
-Kruskal's stress
(Multiple Choice)
4.8/5
(28)
-What proportion of the variability in the data is accounted for by the two factor solution?

(Multiple Choice)
4.8/5
(42)
To determine the "hit rate" in a matrix of actual vs. predicted classifications, the analyst should focus most of his/her attention on the
(Multiple Choice)
4.8/5
(48)
The following questions focus on Multidimensional Scaling:
-Which of the following are not methods for naming underlying dimensions in multidimensional scaling?
(Multiple Choice)
4.8/5
(40)
The cutting score in a discriminant analysis is the score that
(Multiple Choice)
4.8/5
(38)
Once the discriminant function has been produced, the researcher's next step is to:
(Multiple Choice)
4.9/5
(37)
When making a decision as to how many factors to retain in the final factor analysis solution, the researcher should
(Multiple Choice)
4.8/5
(36)
-For which pair of variables is the estimated original correlation the highest?

(Multiple Choice)
4.8/5
(43)
To test whether the cluster results offer a reasonable summary of the similarity, correlation, or distance matrix, that is, are the individual clusters sufficiently homogeneous and is the system as a whole consistent with the input similarities, the following procedure(s) can be performed:
(Multiple Choice)
5.0/5
(43)
A factor loading is typically assumed to be significant if its value is in the neighborhood of
(Multiple Choice)
4.9/5
(39)
Which of the following statements is NOT true regarding cluster analysis?
(Multiple Choice)
4.9/5
(38)
-Use the traditional eigenvalue test to determine the number of factors that should be retained in the factor analysis. How many factors should be retained?

(Multiple Choice)
4.8/5
(33)
Which of the following is NOT one of the quantities used to assess the relative importance of variables in discriminating between groups in discriminant analysis?
(Multiple Choice)
4.9/5
(36)
(Use the information below to answer the next three questions.)
In a five variable two group discriminant analysis, the following weights were derived: V1 = .561, V2 = .030, V3 = .049, V4 = .701, V5 = -.021. The corresponding pooled standard deviations are S1 = 4.60, S2 = 1.23, S3 = 10.40, S4 = 13.23, and S5 = 8.30. For individual 1, the values for the four variables were X1 = 10, X2 = 3, X3 = 25, X4 = 36, and X5 = 42.
-Individual 1's standardized discriminant score is
(Multiple Choice)
4.8/5
(38)
Which of the following is NOT a key decision that needs to be made when factor analyzing data?
(Multiple Choice)
4.9/5
(40)
(Use the information below to answer the next three questions.)
In a five variable two group discriminant analysis, the following weights were derived: V1 = .561, V2 = .030, V3 = .049, V4 = .701, V5 = -.021. The corresponding pooled standard deviations are S1 = 4.60, S2 = 1.23, S3 = 10.40, S4 = 13.23, and S5 = 8.30. For individual 1, the values for the four variables were X1 = 10, X2 = 3, X3 = 25, X4 = 36, and X5 = 42.
-Which variable is least important in discriminating between the two groups?
(Multiple Choice)
4.7/5
(42)
Rotation of the original factor analysis solution typically results in
(Multiple Choice)
4.9/5
(44)
Showing 21 - 40 of 86
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)