Exam 13: Traffic Analysis and Measuring for Success

Tracking pages are often used when companies are trying to measure different marketing efforts.

Google's Traffic Sources Overview lets the marketer know how visitors are finding the site.

____ is the total number of pages visited by all of the visitors for the given time period.

In Google Analytics, the date ranges selected will not affect the results and data presented throughout the rest of the analytics site.

Setting goals and measuring results against those goals is the best way to set a path toward ongoing positive ROI.

In-depth review of all the data from a tracking site can paint a positive or negative picture that marketers use to make recommendations for site evolutions.

A ____ is a page on a Web site that is set up for certain visitors to access, but the page is usually not accessible from the main site itself.

It is vital to set appropriate, realistic goals based on solid figures aimed at achieving a(n) ____.

Setting the right benchmarks can make all the difference in whether or not any Web effort is a success.