Exam 13: Traffic Analysis and Measuring for Success

A(n) ____ is an online seminar in which a speaker makes a presentation on a given topic to an audience over the Web.

The usage map is important in Google Analytics because it shows users at a glance whether or not there has been steady growth over time.

Programs like Google Analytics typically require developers to include specific lines of code (that the program provides) within each coded page of a site that the developer wishes to track.

The ____ is the total time spent on the site during a given time period divided by the total number of visitors during that time period.

The location feature of a tracking program breaks down users by geography.

One landing page is set up for all of a company's marketing efforts.

All tracking programs provide certain basic information that is vital to understanding site traffic and how visitors are behaving,for a selected time period.

Yahoo Analytics is one of the most-used tracking mechanisms and is likely to remain one of the most commonly used tracking programs.

Goals for e-mail marketing campaigns are often based on the ____ of people who open a given e-mail and click through to the Web site.

The ____ is the number of visits by new site visitors divided by the total number of visits to the site.

The line of code for the tracking program can be installed anywhere in the Web site to track all pages, regardless of the tracking program being used.

____ is the statistic that does not count multiple visits to the same page by any one user.

____ is the percentage of visitors who came directly to that page and then left the site completely.

By creating ____, the company can assess which efforts were more effective than others and which audience stays on the site longer, converts better, and navigates through the rest of the site more frequently.

Marketers create links and ____ that draw attention to and deliberately drive people to pages that they most want users to visit.

Web sites want to keep people on their site as long as possible.

Landing pages are typically identical to each other, but they reside at different URLs.

____ is the percentage of people who, after traveling through the site, left on any given page.

Bounce rate is the percentage of visitors who come to the site and leave immediately without visiting any other page.

Marketers must set ____ that take into account the purpose of the site or campaign, the market, the budget, or a combination of all of these factors.