Exam 8: Planning and Developing the Site

From a marketing standpoint, search engines also work to give users the impression that the site is quite small.

Survey groups are meetings in which a group of individuals that represent the target market are gathered together and engaged in a discussion about a topic of interest to the marketer.

____ refers to the specific and planned organization of certain links, which provide the organizational structure of a Web site.

Breadcrumbs are an ideal means of navigation.

Once gathered, data that defines a target market can be used to shape the choices made during a Web site's development, such as appropriate colors, graphics, photographs, and social media applications.

When blogs, videos, and other media are posted to a site either by the site developers or by users, they are often tagged with keywords that represent the subject matter of each post, so that they will come up in keyword based searches.

Content for a site can come in the form of copy, images, video, blogs, or a variety of other media.

To create a successful site, a developer should start with a concept about which he or she is passionate and knowledgeable.

Graphics are typically displayed in one of two bitmap (pixel-based) formats.

A(n) ____ is a visual map that shows how the content of a site will be organized.

Web site ____ must come up with core idea behind the site, and they must develop a general concept for the site.

Often, a site will have two page layouts: one for the Home page, and a second for all interior pages.

To ease visitor usage, you should include ____ navigation on every page of the site, allowing users to easily leave one category and view another.

Once the developers have finalized the concept, they must establish the ____ of the site.

____ data further defines audiences by personality and lifestyle characteristics.

Whatever is most immediately visible to the viewer will likely determine whether or not a visitor remains on that page or navigates elsewhere.

Successful Web developers conduct a thorough ____ for their projects prior to beginning development.

The word ____ can refer to any word or image that, when clicked, brings a visitor to a new page.

____ are levels of information and sub-categories within a larger category.

Navigation should not be thought of simply as a menu bar with links from one page to another.