Exam 3: Social Media and Social Networking Sites

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____ sites have something for everyone, and attract audiences regardless of age, race, gender, or interest.

(Multiple Choice)
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Ultimately, the increased visibility and interaction with consumers in social media leads to increased sales and ____.

(Multiple Choice)
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Before the existence of today's social networking sites, ____ facilitated discussions among numerous users via a series of posted message threads.

(Multiple Choice)
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Social networking sites can concentrate on developing ____ for interactive communication.

(Multiple Choice)
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E-mail and blogging are generally considered to be two of the earliest examples of social media applications.

(True/False)
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Generalist social networks offer a number of profile personalization and communication options that are used equally.

(True/False)
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For convenience, niche networking sites can be broken down into three broad categories: shopping, business, and dating.

(True/False)
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People between ____ years of age account for the greatest portion of social media usage.

(Multiple Choice)
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Social bookmarking sites allow users to store, organize, and share bookmarks of Web pages that they find interesting and to which they may want to return.

(True/False)
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A social networking site is one that uses social media tools for the primary purpose of promoting connectivity and interaction.

(True/False)
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