Exam 3: Social Media and Social Networking Sites

Because specific social networks draw such a broad crowd, advertisers take advantage of generalist site tools to segment the audience and display their ads to the most appropriate users.

____ are the combination of two or more social media tools into one application.

____ allows audiences and marketers to interact in ways that they have never been able to before, leading not only to more effective marketing, but also to better service and an improved understanding about what each has to offer the other.

____ on business networking sites allow users to update online resumes and reach out to the community regarding business-specific issues.

The social network business is an industry where many large sites can compete for dominance.

For many advertisers, reaching a precisely targeted audience is less valuable than reaching a mass of users through a generalist social site.

____ are online content created and edited by ongoing user collaboration.

____ is the utilization of social media specifically as a marketing vehicle.

In the early days of social networking, ____ functioned in a similar fashion as newsgroups but communicated users' comments to other members via e-mail.

____ sites provide users with their own unique page, or profile, which they can customize by adding their picture, headline, and personal information.

____ is a primary tool for reaching users, as is the sponsorship of sections that feature specific products and promote upcoming sales.

Because each niche site deals with different audiences and topics, the methods and applications that they offer their communities often vary considerably.

____ are typically shocking or unusually entertaining videos (or sometimes, text) that pique such a high level of interest in an audience that people feel compelled to pass the file or information on through e-mail, social media networks, or other means.

The formula for success with a social networking site is relatively simple: encourage users to generate a lot of interesting ____.

____ sites have been created for practically every interest a person can have.

____ sites allow professionals to expand their business connections online.

____ allows people to easily gather news and information from a wide range of sources.

Content creation via social media increases as age decreases.

Social networking sites can be divided into three distinct categories: generalist, niche, and bookmarking.

Facebook lets marketers control the delivery of their advertisements but not their advertising expenditures.