Exam 2: Types of Web Sites

Because B2B sales are more relationship-based, and the sales cycle can be fairly long, B2B sites typically do not have e-commerce functionality.

Many people have exciting ideas for new sites, and there is strong competition for a finite amount of money.

The advantage of C2C Web sites is that they do have to rely on the trust factor.

____ take the creative director's vision and interpret it artistically.

Web-based companies that do not have an offline component always have the necessary funds to hire the staff to program the site, purchase necessary inventory, and effectively market the site.

The high user retention rates and increasing volume of traffic to e-commerce sites make them a potentially explosive platform on which marketers can gain visibility among a large audience of potential customers.

____ sites are based on the ability of users to communicate freely with friends, family and strangers.

The size, complexity, and budget of a site will help determine the team required for its development.

A ____ is a site that helps users locate information that is dispersed throughout the Web.

____ portals largely provide their own content and allow users to search both on and off the site for relevant information.

In order to be categorized as a true Web portal, a site needs only to provide information about its own site.

____ are the people who get the ball rolling and have the initial idea for a Web site.

____ provide the monetary resources necessary for getting some online sites going.

A site's ____ are responsible for promoting the site and driving traffic to it.

Venture capitalists will usually hold a series of ____ with the company's owners before they will make an investment.

Social networking is the interaction of people from a variety of demographic groups and geographic locations via the Internet.

The type of Web site you build should depend on the market you want to reach.

Keeping users coming back to entertainment sites is less of a challenge than it is for many other types of sites.

The definition of a(n) "____" is a site built specifically to facilitate a user's personal expression and interaction with others.

B4B involves one business marketing and selling products and services to other businesses.