Exam 2: Types of Web Sites

The purpose of an informational site is to generate Web-based sales.

A ____ is a program that allows users to find documents based on keywords that they enter into a text field.

Venture capitalists want to see a solid ____ for a site.

B2E (business to employee) marketing involves a business carrying out online initiatives to communicate with its employees.

A successful site owner will focus on one specific task: to get the site up and running.

A B2B site exists in order to generate new contacts and eventually increase sales.

For larger, more commercial informational sites, the main revenue stream is ____.

Most established businesses, like restaurants, retailers, and manufacturers, use their ____ budget to develop their Web sites.

Online gaming has become a popular pastime for Internet users of all ages, as faster connections and more sophisticated programs allow for programmers to develop better games.

____ involves all of the tools that facilitate the online conversation.