Exam 1: An Overview of the Web

The stock market topped out in the early part of 2000, and one dotcom bankruptcy after another throughout the rest of that year sent investor optimism into a tailspin.

A dramatic drop in usage is seen in user over age ____.

According to the U.S. Census Bureau, by 1997, the percentage of households that owned computers had ballooned to ____ % in 1990.

IPO stands for ____, which is the first sale of shares from a private company on a public stock exchange.

The "____" refers to when people online loosen up, feel more uninhibited, and express themselves more openly.

Men are more likely to use e-mail to stay in touch with friends and family, sharing personal news, stories, and anecdotes.

Developed by Linden Labs, ____ is a social media network set in a 3D landscape.

In February 1994, 'The Tech,' published by Harvard students, becomes the first online newspaper.

One of the most valuable assets a marketer has is ____.

____ is the rate at which companies spend their available cash.

The four major networks commanded the attention of ____% of all TV viewers in 1980.

Three quarters of all 29-37 year olds use IM for regular communication, while only one quarter of online teenagers engage in IM chat.

The Mosaic Web browser for Windows was released April 22, 1993.

____ is the umbrella term used for all of the Web tools and applications used to socialize on the Web.

____ is the subtle (and not so subtle) placement of specific brands into the scenes of TV shows and movies.

On August 9, 1995 Netscape, one of many Web companies to go public, records the third largest IPO share value ever on the NASDAQ exchange.

Using the ____ method, advertisers are charged a pre-set amount every time a Web user clicks on an ad.

____ is the branch of marketing that concentrates on spreading a message through mass media.

Google was launched in ____.

A social network can exist in the physical world in a variety of situations.