Exam 1: An Overview of the Web

A study by researchers Peter Lyman and Hal Varian at the University of California at Berkeley determined that an average of 800 MB of recorded information is produced per person each year.

As venture capital money dried up, many ____, the name given to the growing batch of new, investment-driven Web sites launched in the mid-to-late 1990s, quickly ran out of cash.

Negative news, transmitted on the Web, can have a harmful, but typically limited, impact on a brand, given that people's attention spans are similarly limited.

As a new crop of "Webgeners" has entered the workforce, the Web has continued to become further ingrained in the development of relationships, both personal and business.

"PR 2.0" involves reaching out to a global market using social media tactics such as blog comments, e-mail, and message board threads.

As more people flock to the Web to watch everything from amateur videos to movie trailers, TV networks are feeling the pressure to reach audiences by putting pilots and full episodes of popular shows on the Web.

In what many people consider to be the first real example of a major brand utilizing the ____ aspect of the Web to draw an audience, Burger King launches subservientchicken.com.

Social networking on the Web is much like any other social networking community in history.

The term "____" refers to the population characteristics such as age, gender, education, and others that define particular markets.

Women tend to use the Internet more aggressively, logging on more often, spending more time online, and connecting via broadband more frequently than men.