Exam 5: Theory of Consumer Behavior
Exam 1: Managers, Profits, and Markets25 Questions
Exam 2: Demand, Supply, and Market Equilibrium52 Questions
Exam 3: Marginal Analysis for Optimal Decision Making25 Questions
Exam 4: Basic Estimation Techniques50 Questions
Exam 5: Theory of Consumer Behavior52 Questions
Exam 6: Elasticity and Demand47 Questions
Exam 7: Demand Estimation and Forecasting66 Questions
Exam 8: Production and Cost in the Short Run33 Questions
Exam 9: Production and Cost in the Long Run52 Questions
Exam 10: Production and Cost Estimation53 Questions
Exam 11: Managerial Decisions in Competitive Markets58 Questions
Exam 12: Managerial Decisions for Firms With Market Power68 Questions
Exam 13: Strategic Decision Making in Oligopoly Markets54 Questions
Exam 14: Advanced Techniques for Profit Maximization67 Questions
Exam 15: Decisions Under Risk and Uncertainty35 Questions
Exam 16: Government Regulation of Business29 Questions
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If the price of good X rises and X is a normal good, then
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(Multiple Choice)
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Correct Answer:
D
Use the following graph showing two budget lines, LR and LZ to answer the following questions. The consumer's income is $720.
-For budget line LR the price of Y is $______ and the price of X is $______. The equation for budget line LR is ________________________.

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(Short Answer)
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Correct Answer:
$12; $18; Y= 60- 3/2X
F A. The rate at which a consumer is able to substitute one good for another is determined by the ______. The rate at which a consumer is willing to substitute one good for another is given by the ______.
B. If a consumer is choosing a bundle of goods that maximizes utility subject to a budget constraint the ratio of ______ to ______ is the same for every good and the ______ equals the ______ ratio for every pair of goods.
C. A consumer's demand curve for a good shows the ______ choice of the good at each ______.
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(Short Answer)
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Correct Answer:
A. price ratio; MRS
B. marginal utility; price; MRS; price
C. utility maximizing; price
refer to the following figure:
The consumer's income is $2,600.
-The substitution effect of the increase in the price of X is (approximately)

(Multiple Choice)
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Fill-in-the-Blank
-The rate at which a consumer is willing to substitute one good for another, holding utility constant, is given by the ____________ of an indifference curve. This rate is called the _________________________________.
(Short Answer)
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The following questions refer to the following graph of a consumer's indifference curve.
-What is the consumer's marginal rate of substitution between points A and C? ______. Moving between these points, the consumer is willing to give up ______ units of Y for another X or ______ units of X for another Y.

(Short Answer)
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refer to the following graphs:
The price of Y is $15 per unit.
-What is


(Multiple Choice)
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The following questions refer to the following graph of a consumer's indifference curve.
-What is the consumer's marginal rate of substitution between points C and B? ______. Moving between these points the consumer is willing to give up ______ units of Y for another X or ______ units of X for another Y.

(Short Answer)
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refer to the following graph:
-The consumer's demand curve for X is

(Multiple Choice)
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Fill-in-the-Blank
-If a consumer is choosing the levels of goods X and Y in order to maximize utility with a given budget the _________ equals the ____________ ratio of the goods.
(Short Answer)
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The following figure shows a portion of a consumer's indifference map and budget lines. The price of good Y is $7 and the consumer's income is $700.
Let the consumer begin in utility maximizing equilibrium at point A on indifference curve I. Next the price of good X changes so that the consumer moves to a new utility maximizing equilibrium at point B on indifference curve II.
-Two points on this consumer's demand for good X are PX = $______ and X = ______; and PX = $______ and X = ______.

(Short Answer)
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A. Demand curves slope downward because the __________________ effect of a price change is negative and dominates the _____________________ effect, which can be either positive or negative. Thus the ______ effect is negative.
B. Market demand is the _____________ summation of the ______________ of all the consumers in the market.
(Short Answer)
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refer to the following figure that shows the effect of an INCREASE in the price of X.
-The substitution effect of the price change is the change in the consumption of X from

(Multiple Choice)
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The marginal rate of substitution of X for Y is 3, the price of X is $4, and the price of Y is $2.
-The consumer is willing to give up ______ units of Y to obtain another X. The consumer is willing to give up ______ units of X to obtain another Y.
(Short Answer)
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refer to the following figure that shows the effect of an INCREASE in the price of X.
-Good X is

(Multiple Choice)
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The following figure shows a portion of a consumer's indifference map and budget lines. The price of good Y is $7 and the consumer's income is $700.
Let the consumer begin in utility maximizing equilibrium at point A on indifference curve I. Next the price of good X changes so that the consumer moves to a new utility maximizing equilibrium at point B on indifference curve II.
-The substitution effect of the change in the price of X is ______; the income effect is ______; the total effect is ______.

(Short Answer)
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Fill-in-the-Blank
-If at a given combination of X and Y, a consumer's marginal rate of substitution is 4, this means that the consumer is willing to give up ______ units of Y for another X or ______ units of X for another Y.
(Short Answer)
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