Question 1

The design of your questionnaire will affect your response rate but not the validity of your data.

Accepted Answer

A) True 
 B)False

Question 2

"Keiran is carrying out research into the Greek hotel industry. He is undertaking a case study of one large hotel to find out whether the physical appearance of front of house staff has a favourable effect on guests' perceptions of service quality." What is Keiran's independent variable?

Accepted Answer

A)  Service quality 
B)  Occupational role 
C)  Physical appearance 
D)  Guest perceptions 
A)  Service quality 
B)  Occupational role 
C)  Physical appearance 
D)  Guest perceptions

Question 3

Questionnaires always have to be administered by an interviewer.

Accepted Answer

A) True 
 B)False

Question 4

A high response rate guarantees unbiased findings.

Accepted Answer

A) True 
 B)False

Question 5

Data about what people say they will do in the future is recorded using behavioural variables.

Accepted Answer

A) True 
 B)False

Question 6

"Please state your occupational group: Clerical, Managerial, Professional, Manual". What kind of question is this an example of?

Accepted Answer

A)  Ranking 
B)  Open 
C)  Forced choice 
D)  Scale 
A)  Ranking 
B)  Open 
C)  Forced choice 
D)  Scale

Question 7

Which method of questionnaire delivery is most likely to ensure a particular person has completed it?

Accepted Answer

A)  Internet-mediated 
B)  E-mail 
C)  Postal 
D)  Any of these 
A)  Internet-mediated 
B)  E-mail 
C)  Postal 
D)  Any of these

Question 8

What is an uninformed response on a questionnaire?

Accepted Answer

A)  A guess by a respondent in answer to a question 
B)  A question answered by someone else 
C)  A tick in a question's "don't know" box 
D)  A response that is not coded 
A)  A guess by a respondent in answer to a question 
B)  A question answered by someone else 
C)  A tick in a question's "don't know" box 
D)  A response that is not coded

Question 9

A variable that changes in response to changes in another pre-defined variable is called ________.

Accepted Answer

A)  An independent variable 
B)  An unreliable variable 
C)  A dependent variable 
D)  A categorical variable 
A)  An independent variable 
B)  An unreliable variable 
C)  A dependent variable 
D)  A categorical variable

Question 10

When translating a questionnaire into another language, which of the following techniques is most likely to lead to good wording of the target questionnaire?

Accepted Answer

A)  Parallel translation 
B)  Direct translation 
C)  Grammatical translation 
D)  Back-translation 
A)  Parallel translation 
B)  Direct translation 
C)  Grammatical translation 
D)  Back-translation

Question 11

Examples of ambiguous words include ________.

Accepted Answer

A)  Often 
B)  Regularly 
C)  Adequately 
D)  All of the above 
A)  Often 
B)  Regularly 
C)  Adequately 
D)  All of the above

Question 12

Why is it important to ensure your questionnaire collects the precise data required to answer your research questions?

Accepted Answer

A)  Because you rarely get a second chance to gather data 
B)  To maximise response rates 
C)  To ensure your results can be generalised 
D)  Because respondents will not understand the questions otherwise 
A)  Because you rarely get a second chance to gather data 
B)  To maximise response rates 
C)  To ensure your results can be generalised 
D)  Because respondents will not understand the questions otherwise

Question 13

What does 'pre-coding' your questions mean?

Accepted Answer

A)  Designing categories for responses in advance 
B)  Pre-testing them with a pilot group of respondents 
C)  Allocating identifiers to each response ready for data input 
D)  Developing hypotheses about what you might find out 
A)  Designing categories for responses in advance 
B)  Pre-testing them with a pilot group of respondents 
C)  Allocating identifiers to each response ready for data input 
D)  Developing hypotheses about what you might find out

Question 14

Well worded questionnaires require less skill and sensitivity to administer than semi-structured interviews.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a self-administered questionnaire?

Accepted Answer

A)  Delivery and collection 
B)  Postal 
C)  Internet-mediated 
D)  Telephone 
A)  Delivery and collection 
B)  Postal 
C)  Internet-mediated 
D)  Telephone

Question 16

Which of these is an important issue in designing category questions?

Accepted Answer

A)  Mutually exclusive categories 
B)  exhaustive categories 
C)  Logically ordered categories 
D)  All of these 
A)  Mutually exclusive categories 
B)  exhaustive categories 
C)  Logically ordered categories 
D)  All of these

Question 17

Knowledge of questionnaire design is important as it helps to interpret secondary data.

Accepted Answer

A) True 
 B)False

Question 18

Why are questionnaires best suited to descriptive and/or explanatory research?

Accepted Answer

A)  Because the researcher is not present 
B)  Because the questions are standardised 
C)  Because they allow respondents to answer honestly 
D)  None of these. They are better suited to exploratory research 
A)  Because the researcher is not present 
B)  Because the questions are standardised 
C)  Because they allow respondents to answer honestly 
D)  None of these. They are better suited to exploratory research

Question 19

"Please state how many times a month on average you visit and eat in your local restaurant." What is the most serious thing wrong with this question?

Accepted Answer

A)  It uses jargon 
B)  It asks two questions 
C)  It has no categories 
D)  It has no instructions 
A)  It uses jargon 
B)  It asks two questions 
C)  It has no categories 
D)  It has no instructions

Question 20

Within business and management research, the greatest use of questionnaires is made within the ________ research strategy.

Accepted Answer

A)  Exploratory 
B)  Grounded 
C)  Survey 
D)  Realist 
A)  Exploratory 
B)  Grounded 
C)  Survey 
D)  Realist

The design of your questionnaire will affect your response rate but not the validity of your data.

"Keiran is carrying out research into the Greek hotel industry. He is undertaking a case study of one large hotel to find out whether the physical appearance of front of house staff has a favourable effect on guests' perceptions of service quality." What is Keiran's independent variable?

Questionnaires always have to be administered by an interviewer.

A high response rate guarantees unbiased findings.

Data about what people say they will do in the future is recorded using behavioural variables.

"Please state your occupational group: Clerical, Managerial, Professional, Manual". What kind of question is this an example of?

Which method of questionnaire delivery is most likely to ensure a particular person has completed it?

What is an uninformed response on a questionnaire?

A variable that changes in response to changes in another pre-defined variable is called ________.

When translating a questionnaire into another language, which of the following techniques is most likely to lead to good wording of the target questionnaire?

Examples of ambiguous words include ________.

Why is it important to ensure your questionnaire collects the precise data required to answer your research questions?

What does 'pre-coding' your questions mean?

Well worded questionnaires require less skill and sensitivity to administer than semi-structured interviews.

Which of the following is NOT a self-administered questionnaire?

Which of these is an important issue in designing category questions?

Knowledge of questionnaire design is important as it helps to interpret secondary data.

Why are questionnaires best suited to descriptive and/or explanatory research?

"Please state how many times a month on average you visit and eat in your local restaurant." What is the most serious thing wrong with this question?

Within business and management research, the greatest use of questionnaires is made within the ________ research strategy.

The Nature of Business and Management Research and Structure of This Book

Formulating and Clarifying the Research Topic

Critically Reviewing the Literature

Understanding Research Philosophies and Approaches

Formulating the Research Design

Negotiating Access and Research Ethics

Selecting Samples

Using Secondary Data

Collecting Primary Data Through Observation

Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews

Analysing Quantitative Data

Analysing Qualitative Data

Writing and Presenting Your Project Report

Filters

Exam 11: Collecting Primary Data Using Questionnaires

The design of your questionnaire will affect your response rate but not the validity of your data.

"Keiran is carrying out research into the Greek hotel industry. He is undertaking a case study of one large hotel to find out whether the physical appearance of front of house staff has a favourable effect on guests' perceptions of service quality." What is Keiran's independent variable?

Questionnaires always have to be administered by an interviewer.

A high response rate guarantees unbiased findings.

Data about what people say they will do in the future is recorded using behavioural variables.

"Please state your occupational group: Clerical, Managerial, Professional, Manual". What kind of question is this an example of?

Which method of questionnaire delivery is most likely to ensure a particular person has completed it?

What is an uninformed response on a questionnaire?

A variable that changes in response to changes in another pre-defined variable is called ________.

When translating a questionnaire into another language, which of the following techniques is most likely to lead to good wording of the target questionnaire?

Examples of ambiguous words include ________.

Why is it important to ensure your questionnaire collects the precise data required to answer your research questions?

What does 'pre-coding' your questions mean?

Well worded questionnaires require less skill and sensitivity to administer than semi-structured interviews.

Which of the following is NOT a self-administered questionnaire?

Which of these is an important issue in designing category questions?

Knowledge of questionnaire design is important as it helps to interpret secondary data.

Why are questionnaires best suited to descriptive and/or explanatory research?

"Please state how many times a month on average you visit and eat in your local restaurant." What is the most serious thing wrong with this question?

Within business and management research, the greatest use of questionnaires is made within the ________ research strategy.

The Nature of Business and Management Research and Structure of This Book

Formulating and Clarifying the Research Topic

Critically Reviewing the Literature

Understanding Research Philosophies and Approaches

Formulating the Research Design

Negotiating Access and Research Ethics

Selecting Samples

Using Secondary Data

Collecting Primary Data Through Observation

Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews

Analysing Quantitative Data

Analysing Qualitative Data

Writing and Presenting Your Project Report

Filters