Exam 5: Attitudes and Attitude Change

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Identify and discuss two concepts that might help a person to avoid being persuaded by a message.

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Attitude objects in the __________ automatically and preconsciously activate our attitudes without any awareness on our part that this process has occurred.

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The differential decay hypothesis is a possible explanation for cognitive dissonance effects.

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According to research, you will feel the most cognitive dissonance if you engage in a costly behavior

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Summarize Bem's self-perception theory and explain how it is both similar to and different from cognitive dissonance theory.

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Sometimes people's behavior is determined by their attitudes, and sometimes attitudes are determined by behavior. Describe a theory, concept, or phenomenon that supports each of these two views. Be as specific as possible.

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Arguing against one's own self-interest makes one appear more trustworthy.

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Most researchers now adopt a(n) ________ framework for understanding the effect of fear on persuasion.

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Transfer of affect works better for things we know well and does not work very well for things we are not familiar with.

(True/False)
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Identify and describe the characteristics of a communicator that influence his or her ability to persuade.

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Carl does not know much about Cuban politics, so hearing a __________ message would impact his attitudes more.

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Which principle describes the most likely way for imbalanced attitude configurations to change toward balanced ones?

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Studies have shown that messages communicated by a reference group result in

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Attitudes are most consistent with behavior when the attitudes are made salient.

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Learning theories of attitudes take into account an individual's past history, whereas expectancy-value theories do not.

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Carlos decides to join a fraternity. He puts in a lot of effort but is treated very poorly by his future brothers. Because of his effort, Carlos is most likely to __________ his fraternity brothers.

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Principles of cognitive consistency and persuasion have been shown to apply across all cultures with little variation.

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Discuss the circumstances under which a person will be influenced by peripheral cues, rather than engaging in systematic, or central, processing of a message.

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Recent models of attitude suggest that attitudes often exist outside of conscious awareness and control.

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Self-perception theory and dissonance theory predict that the more people are paid to make a discrepant statement, the more they believe it.

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