Exam 5: Attitudes and Attitude Change

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Commitment is decreased when we take a public stance on an argument.

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Learning theory suggests that people are persuaded when they transfer ________ from one object to another that is related to it.

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Research has shown that ________ is most effective for producing attitude change.

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Describe the different aspects of the source credibility effect.

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Cross-cultural research on consistency principles has shown that

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Cognitive ________ theory seeks to understand attitude change by examining the thoughts that are generated when a person hears a persuasive communication.

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The concepts of reinforcement and association are most closely associated with the learning theory approach to attitudes.

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A professor finds that students will agree with statements that they believe were made by Thomas Jefferson but disagree with the same statements when they believed they were made by Adolph Hitler. This finding is an example of

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According to dissonance theory, if you volunteer to help clean up oil spills on the beach, and the work is unpleasant, exhausting, and difficult, then you will probably

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For dissonance to occur, people need to believe that

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After much thought, Bob decides to buy a Honda rather than a Ford. After buying the car, he likes Honda and dislikes Fords even more than before. His reaction is consistent with the predictions of

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People are most likely to feel dissonance when external justification for their behavior is insufficient.

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Which of the following is NOT a characteristic of the communicator that influences persuasion?

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According to the reasoned action model, what should be the best predictor of Lisa's sexual behavior?

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Moderate levels of fear are most effective for producing attitude change.

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The "ABCs" of attitudes refers to the arousal, behavioral, and cognitive components.

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One reason why forewarning is an effective way of counteracting a persuasive message is that it

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Paul feels bad today because he just had a fight with his significant other. He is more likely to

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Cognitive response theory predicts that attitude change depends on

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Cognitive consistency depicts people as striving for __________ and meaning in their cognitions.

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