Exam 5: Attitudes and Attitude Change

Sheila knows that if she attends her friend's party that she might get to dance and have a good time, but she is certain that she will also fail her chemistry midterm, and her grade in chemistry is very important to her. Expectancy-value theory predicts that

Attitudes can be subliminally primed through such techniques as advertising.

The position being advocated in a message is more important for persuasion than the details of the message.

People are most likely to feel dissonance when there is ________ justification for their behavior.

Which statement about persuasion and personality characteristics is true?

According to dissonance theory, when a person engages in attitude-discrepant behavior, the person is likely to

Explain how the learning theory principle of association applies to the study of attitudes.

Mark hears a message that is positive about welfare programs and begins to think about all the stories he's heard about welfare fraud. Mark does not change his attitude after hearing this message because he created __________.

Maryanne hears a speaker talk about his pro-life stance. Maryanne, who is herself pro-life, believes that this speaker's position is closer to hers than it actually is because of

The greater the ________ between a message and one's attitude, the greater the potential pressure for attitude change.

Systematic processing always gives us the right answers and heuristic processing always gives us the wrong or simpleminded answers.

Balance theory argues that imbalanced attitude configurations change toward balanced ones according to the ________ principle.

________ theory argues that attitude formation and change involves weighing the pros and cons of various possible attitudes and then adopting the best alternative.

Attitudes make people come to decisions slowly because they have so much info to sift through.

The theory of planned behavior takes into account perceived control over behavior.

The effects of ego-involvement on attitude change have been separated into three categories: response involvement, issue involvement, and ________.

If a person processes information peripherally, they are likely to evaluate arguments carefully.

The theory of planned behavior includes a behavioral intention, social norms, and __________.

The process whereby people's attitudes are made more resistant by exposure to mild counterarguments is called

Describe three personality characteristics that can influence attitude change.