Exam 5: Attitudes and Attitude Change

Chaiken (1980, 1987) has distinguished between __________ processing, which involves careful review of arguments, and __________ processing, which involves using simple decision rules.

Attitudes become more __________ when expressed more frequently.

Regan and Fazio (1977) studied attitude-behavior consistency at Cornell University during a severe housing shortage. They found that the students most willing to sign and distribute petitions about the housing crisis were

Which of the following has been offered as an explanation for the sleeper effect?

The "ABCs" Of attitudes refers to

Amanda watches a commercial for a minivan that stars a small, cute child. The child makes Amanda feel good, and she begins to feel good about the minivan. This is called __________.

Brehm (1956) asked college women to rate eight products and then gave each woman one to take home. Women who were allowed to choose the product they would receive and were then asked to re-rate the products. Brehm found that

Balance theory is one example of an expectancy-value theory.

Imagine that you have been asked by your roommate, who is running for president of the student government, to bring your vast knowledge of persuasion to bear as campaign director. Knowing what you do about the best ways to change people's attitudes, describe three specific strategies you would suggest for helping your roommate to convince students that he/she is the best candidate. For each strategy, explain the relevant theories or findings from social psychology that justify your plan.

The self-perception process is most likely to occur when our attitudes are _______.

According to expectancy value theory, people evaluate their attitude options and choose the one that will have the best outcome.

Explain the purpose of the reasoned action model and identify the specific components of the model.

Identify and describe two kinds of ego involvement and discuss how each influences persuasion.

When a person holds a belief and performs an act that is inconsistent with that belief, he or she is likely to feel _________.

Cognitive response theory states that people are active processors of information and generate responses to messages, rather than passive recipients of the messages they happen to be exposed to.

Effort and choice are both factors that influence the amount of dissonance a person will feel.

Studies of message discrepancy have shown that the greatest attitude change occurs when

Being personally frustrated may increase a person's vulnerability to persuasive communications that advocate military action.

If you were giving a speech as a candidate for president of the student government, which would you want to utilize to increase the persuasiveness of your argument?

The strength of an argument makes a difference in determining persuasion only when