Question 1

Which of the following would most likely be considered a shopping good?

Accepted Answer

A)  A package of chewing gum 
B)  A Bic pen 
C)  A ream of typing paper 
D)  A birthday gift for your mother 
E)  A loaf of bread 
A)  A package of chewing gum 
B)  A Bic pen 
C)  A ream of typing paper 
D)  A birthday gift for your mother 
E)  A loaf of bread

Question 2

During this stage of a product's life cycle marketers focus on making potential consumers aware of the product and its benefits. Profits are non-existent or small. This is the ________ stage.

Accepted Answer

A)  decline 
B)  growth 
C)  maturity 
D)  development 
E)  introduction 
A)  decline 
B)  growth 
C)  maturity 
D)  development 
E)  introduction

Question 3

Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?

Accepted Answer

A)  Business analysis 
B)  Test marketing 
C)  Product testing 
D)  Concept testing 
E)  Prototype development 
A)  Business analysis 
B)  Test marketing 
C)  Product testing 
D)  Concept testing 
E)  Prototype development

Question 4

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

Accepted Answer

The marketing manager is responsible for

Which of the following would most likely be considered a shopping good?

During this stage of a product's life cycle marketers focus on making potential consumers aware of the product and its benefits. Profits are non-existent or small. This is the ________ stage.

Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Pricing, Promotion, and Distributing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

Exam 12: Understanding Marketing Principles and Developing Products

Which of the following would most likely be considered a shopping good?

During this stage of a product's life cycle marketers focus on making potential consumers aware of the product and its benefits. Profits are non-existent or small. This is the ________ stage.

Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Pricing, Promotion, and Distributing Products

Money and Banking

Finacial Decisions and Risk Management

Filters