Question 1

Which of the following is a type of sales promotion?

Accepted Answer

A)  Publicity 
B)  Contests and sweepstakes 
C)  Advertising 
D)  Personal selling 
E)  Public relations 
A)  Publicity 
B)  Contests and sweepstakes 
C)  Advertising 
D)  Personal selling 
E)  Public relations B

Question 2

A silverware company would be smart to advertise in bridal magazines.

Accepted Answer

A) True 
 B)False  True

Question 3

When Carbonite Inc. started its new online backup service, it charged "one flat low price no matter how much you need to back up your PC files." This is an example of price skimming.

Accepted Answer

A) True 
 B)False  False

Question 4

All things considered, the direct distribution channel is usually the best one because there are the fewest intermediaries.

Accepted Answer

A) True 
 B)False

Question 5

What is the purpose of point-of-sale displays?

Accepted Answer

POS displays make it easier fo

Question 6

Generally speaking, the most effective sales promotion tool is free samples.

Accepted Answer

A) True 
 B)False

Question 7

Department stores, supermarkets, and specialty stores are all

Accepted Answer

A)  bargain retailers. 
B)  catalogue showrooms. 
C)  discount houses. 
D)  syndicated sellers. 
E)  product line retailers. 
A)  bargain retailers. 
B)  catalogue showrooms. 
C)  discount houses. 
D)  syndicated sellers. 
E)  product line retailers.

Question 8

What is the difference between fixed and dynamic pricing?

Accepted Answer

The digital marketplace has introduced a

Question 9

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

Accepted Answer

By adding perceived value to a given pro

Question 10

How is psychological pricing different from discounting?

Accepted Answer

In psychological pricing, prices are set

Question 11

How do wholesalers differ from agents/brokers? Explain the operation of each.

Accepted Answer

Wholesalers sell products to other busin

Question 12

Which of the following is correct with regard to break-even analysis?

Accepted Answer

A)  Variable costs are really all that is important. 
B)  Fixed costs are all that really is important. 
C)  Some costs are unaffected by the number of units of product that are sold. 
D)  Generally speaking, retailers should charge higher prices so that they will reach the break-even point earlier. 
E)  Break-even analysis fails to take into account the slope of the demand curve. 
A)  Variable costs are really all that is important. 
B)  Fixed costs are all that really is important. 
C)  Some costs are unaffected by the number of units of product that are sold. 
D)  Generally speaking, retailers should charge higher prices so that they will reach the break-even point earlier. 
E)  Break-even analysis fails to take into account the slope of the demand curve.

Question 13

The most negative aspect of publicity is that

Accepted Answer

A)  it is expensive. 
B)  it isn't believable to many people. 
C)  it isn't that important. 
D)  it is viewed as being biased. 
E)  it isn't controllable by the company. 
A)  it is expensive. 
B)  it isn't believable to many people. 
C)  it isn't that important. 
D)  it is viewed as being biased. 
E)  it isn't controllable by the company.

Question 14

What is the difference between a profit maximization objective and a market share objective?

Accepted Answer

With a profit maximization objective, pr

Question 15

Costs that change with the quantity of a product that is produced or sold are

Accepted Answer

A)  ongoing costs. 
B)  variable costs. 
C)  fixed costs. 
D)  product costs. 
E)  selling costs. 
A)  ongoing costs. 
B)  variable costs. 
C)  fixed costs. 
D)  product costs. 
E)  selling costs.

Question 16

Shiras Watch Depot prices all watches at $150. The variable cost per watch is $70 and the fixed costs are $55 000. What is Shiras's break-even point in units?

Accepted Answer

A)  687.50 
B)  806.25 
C)  702.00 
D)  300.00 
E)  453.75 
A)  687.50 
B)  806.25 
C)  702.00 
D)  300.00 
E)  453.75

Question 17

How might Superior benefit from using e-intermediaries?

Accepted Answer

E-intermediaries provide display product

Question 18

List the advantages of planes as a mode of transportation.

Accepted Answer

Speed and

Question 19

In terms of advertising revenues, which medium is the most important?

Accepted Answer

A)  Newspapers 
B)  Television 
C)  Radio 
D)  Internet 
E)  Magazines 
A)  Newspapers 
B)  Television 
C)  Radio 
D)  Internet 
E)  Magazines

Question 20

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries, this announcement fits best in the category of

Accepted Answer

A)  publicity. 
B)  creative selling. 
C)  personal selling. 
D)  public relations. 
E)  missionary selling. 
A)  publicity. 
B)  creative selling. 
C)  personal selling. 
D)  public relations. 
E)  missionary selling.

Which of the following is a type of sales promotion?

A silverware company would be smart to advertise in bridal magazines.

When Carbonite Inc. started its new online backup service, it charged "one flat low price no matter how much you need to back up your PC files." This is an example of price skimming.

All things considered, the direct distribution channel is usually the best one because there are the fewest intermediaries.

What is the purpose of point-of-sale displays?

Generally speaking, the most effective sales promotion tool is free samples.

Department stores, supermarkets, and specialty stores are all

What is the difference between fixed and dynamic pricing?

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

How is psychological pricing different from discounting?

How do wholesalers differ from agents/brokers? Explain the operation of each.

Which of the following is correct with regard to break-even analysis?

The most negative aspect of publicity is that

What is the difference between a profit maximization objective and a market share objective?

Costs that change with the quantity of a product that is produced or sold are

Shiras Watch Depot prices all watches at $150. The variable cost per watch is $70 and the fixed costs are $55 000. What is Shiras's break-even point in units?

How might Superior benefit from using e-intermediaries?

List the advantages of planes as a mode of transportation.

In terms of advertising revenues, which medium is the most important?

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries, this announcement fits best in the category of

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

Exam 13: Pricing, Promotion, and Distributing Products

Which of the following is a type of sales promotion?

A silverware company would be smart to advertise in bridal magazines.

When Carbonite Inc. started its new online backup service, it charged "one flat low price no matter how much you need to back up your PC files." This is an example of price skimming.

All things considered, the direct distribution channel is usually the best one because there are the fewest intermediaries.

What is the purpose of point-of-sale displays?

Generally speaking, the most effective sales promotion tool is free samples.

Department stores, supermarkets, and specialty stores are all

What is the difference between fixed and dynamic pricing?

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

How is psychological pricing different from discounting?

How do wholesalers differ from agents/brokers? Explain the operation of each.

Which of the following is correct with regard to break-even analysis?

The most negative aspect of publicity is that

What is the difference between a profit maximization objective and a market share objective?

Costs that change with the quantity of a product that is produced or sold are

Shiras Watch Depot prices all watches at $150. The variable cost per watch is $70 and the fixed costs are $55 000. What is Shiras's break-even point in units?

How might Superior benefit from using e-intermediaries?

List the advantages of planes as a mode of transportation.

In terms of advertising revenues, which medium is the most important?

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries, this announcement fits best in the category of

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters