Exam 11: Deliver the Goods: Determine the Distribution Strategy

The supply chain only includes components dealing with the flow of materials internal to the firm.

Which of the following are manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area?

A brand of variety stores is part of a wholesaler-sponsored voluntary chain. This means these retailers are members of a(n) ________ vertical marketing system (VMS).

Rooms-To-Go furniture retailers perform a channel intermediary facilitating function by providing financing for customers' purchases.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

What types of products are exclusively distributed?

What are the three major types of vertical marketing systems?

A retailer that takes a loss on perishable items that do not sell before their expiration date is an example of the ________ function provided by channel intermediaries.

Rack jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS).

How can a firm benefit from involvement in a contractual VMS?

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

The first step in planning a channel strategy is to determine what markets need to be reached.

How would the Internet most likely affect the distribution channel of an artisan who makes handmade dolls that had previously been sold only at craft shows?

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.

Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.

Explain channel power in a vertical marketing system.

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.

A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________.

Which of the following should be the first step in distribution planning?