Exam 11: Deliver the Goods: Determine the Distribution Strategy
Exam 1: Welcome to the World of Marketing: Create and Deliver Value151 Questions
Exam 2: Global, Ethical, and Sustainable Marketing155 Questions
Exam 3: Strategic Market Planning156 Questions
Exam 4: Market Research155 Questions
Exam 5: Marketing Analytics: Welcome to the Era of Big Data150 Questions
Exam 6: Understand Consumer and Business Markets155 Questions
Exam 7: Segmentation, Target Marketing, and Positioning152 Questions
Exam 8: Product I: Innovation and New Product Development152 Questions
Exam 9: Product Ii: Product Strategy, Branding, and Product Management155 Questions
Exam 10: Price: What Is the Value Proposition Worth162 Questions
Exam 11: Deliver the Goods: Determine the Distribution Strategy161 Questions
Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks170 Questions
Exam 13: Promotion I: Advertising and Sales Promotion165 Questions
Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations170 Questions
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The supply chain only includes components dealing with the flow of materials internal to the firm.
(True/False)
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Which of the following are manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area?
(Multiple Choice)
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A brand of variety stores is part of a wholesaler-sponsored voluntary chain. This means these retailers are members of a(n) ________ vertical marketing system (VMS).
(Multiple Choice)
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Rooms-To-Go furniture retailers perform a channel intermediary facilitating function by providing financing for customers' purchases.
(True/False)
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To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.
(Multiple Choice)
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What are the three major types of vertical marketing systems?
(Multiple Choice)
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A retailer that takes a loss on perishable items that do not sell before their expiration date is an example of the ________ function provided by channel intermediaries.
(Multiple Choice)
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Rack jobbers are limited-service merchant wholesalers who would most likely handle which of the following?
(Multiple Choice)
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Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS).
(Multiple Choice)
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Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.
(Multiple Choice)
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The first step in planning a channel strategy is to determine what markets need to be reached.
(True/False)
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How would the Internet most likely affect the distribution channel of an artisan who makes handmade dolls that had previously been sold only at craft shows?
(Essay)
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Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.
(Multiple Choice)
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Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.
(Multiple Choice)
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When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.
(True/False)
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A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________.
(Multiple Choice)
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Which of the following should be the first step in distribution planning?
(Multiple Choice)
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