Exam 9: Group and Situational Effects on Consumer Behavior

A retailer using a marketscape theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop.

Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________ on consumer behavior.

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

Reference groups influence consumers in three ways. Name these three ways and describe the nature of the influence upon the consumer.

A temporal factor is one that reflects sense of time.

A point-of-purchase stimuli is part of the purchase environment.

A membership reference group is made up of idealized figures such as successful business people, athletes, or performers.

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

The ________ a group is, the more likely members are to engage in social loafing.

Many factors have been identified that distinguish organizational and industrial purchase decisions from individual consumer decisions. Which of the following is NOT one of those distinctions?

Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?

A person with social power has the ability to alter the actions of others.

In a(n) ________, consumers participate in the production of the products or services they buy.

According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

Time is viewed differently around the world. Discuss how time might be seen in different cultures.

Define the term reference group and explain the difference between a membership reference group and an aspirational reference group.

The likelihood that people will become part of a consumer's membership reference group is affected by three factors. Name and briefly discuss each of these factors.

Explain what is meant by a family identity. Then give two examples of how a family identity may be constructed.

Why are modern industrialized societies dependent upon perceptions of time?