Exam 9: Group and Situational Effects on Consumer Behavior

In-store shopping has become extremely important in today's highly competitive retail environment. It has been estimated that about ________ of supermarket purchases are decided in the aisles as consumers shop.

________ means that the person who is least interested in staying in the relationship has the most power.

Which of the following is an example of utilitarian influence?

Families have alternatives in purchasing. In a(n) ________ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved.

A typical utilitarian shopping motive is interpersonal attraction.

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

It would be difficult to sell consumers life insurance if their notion of time is like a mirror.

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?

Political candidates who get the most media coverage are more likely to win elections because of the effect of ________ in determining one's set of referents.

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that uses a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme.

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

Consumers' physical and social environments have little to do with the motives consumers have for product usage.

Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment.

In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

When a retail customer senses a sudden urge that simply can't be ignored, the customer is experiencing unplanned buying.

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers. Today, members of the group have similar values and have pledged to stop computer hacking. Which membership group factor best describes what brings this group together?

An individual's motivation to distance himself from a negative reference group is never as powerful as his motivation to please a positive group.