Exam 9: Group and Situational Effects on Consumer Behavior

Groups maintain fundamental standards of conduct through normative influence.

The capacity to alter the actions of others is referred to as ________ power.

Which form of reference group influence is most associated with the following situation? Carl knows that Bert has had experience with various types of motor oils because Bert is a mechanic for a large Cadillac dealership. Carl asks Bert to compare his brand against Quaker State. Bert tells Carl that Quaker State can't be beat for performance and durability.

If a retailer has decided to use a marketscape theme for its retail operations, the retailer's store images will be built on information and communications technology features.

The perception of time is different in different cultures. It would likely be most accepted for employees to be paid by the hour in a culture with which of the following perceptions of time?

People we admire influence us because they hold reward power.

Which of the following is considered a postpurchase process?

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.

If you were designing a large retail outlet for customers with a polychronic orientation, what would you want to provide?

Time poverty seems to be more a problem of perception than of fact.