Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using ________.

(Multiple Choice)

5.0/5

(37)

Question 21

Music, movies, sports, and books are part of ________.

(Multiple Choice)

4.9/5

(38)

Question 22

Texting back and forth with a friend is an example of asynchronous interaction.

(True/False)

4.9/5

(31)

Question 23

What is database marketing? How is it used by consumers?

(Essay)

4.7/5

(36)

Question 24

The 80/20 rule states that 80% of consumers will use 20% of the product.

(True/False)

4.9/5

(33)

Question 25

In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?

(Essay)

4.8/5

(39)

Question 26

Why is age a common demographic category used in understanding consumer behavior?

(Multiple Choice)

4.8/5

(27)

Question 27

Consumer to consumer cyber activity is called C2C e-commerce.

(True/False)

4.8/5

(40)

Question 28

The 80/20 rule targets what user group?

(Multiple Choice)

4.9/5

(35)

Question 29

When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.

(True/False)

4.9/5

(31)

Question 30

A digital native is someone who ________.

(Multiple Choice)

4.9/5

(44)

Question 31

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

(Essay)

4.9/5

(34)

Question 32

Psychographics are used to measure ________.

(Multiple Choice)

4.8/5

(37)

Question 33

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.

(Multiple Choice)

4.9/5

(37)

Question 34

Which term refers to the collection and analysis of extremely large data sets?

(Multiple Choice)

4.8/5

(35)

Question 35

When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.

(Multiple Choice)

4.7/5

(39)

Question 36

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.

(Multiple Choice)

4.8/5

(34)

Question 37

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumer behavior.

(True/False)

4.9/5

(41)

Question 38

What is database marketing? Why is it so widely used by today's marketers?

(Essay)

4.8/5

(34)

Question 39

What is relationship marketing? Why is it so widely practiced by today's marketers?

(Essay)

4.8/5

(30)

Question 40

Showing 21 - 40 of 92

The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using ________.

Music, movies, sports, and books are part of ________.

Texting back and forth with a friend is an example of asynchronous interaction.

What is database marketing? How is it used by consumers?

The 80/20 rule states that 80% of consumers will use 20% of the product.

In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?

Why is age a common demographic category used in understanding consumer behavior?

Consumer to consumer cyber activity is called C2C e-commerce.

The 80/20 rule targets what user group?

When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.

A digital native is someone who ________.

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Psychographics are used to measure ________.

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.

Which term refers to the collection and analysis of extremely large data sets?

When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumer behavior.

What is database marketing? Why is it so widely used by today's marketers?

What is relationship marketing? Why is it so widely practiced by today's marketers?

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters