Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single or objective truth that can be discovered by science.

Love is a relationship a consumer might have with a product.

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

According to the different categories of relationships that people may have with products, nostalgic attachment occurs if the product is part of the user's daily routine.

Which of the following is NOT a stage of the consumption process?

Explain the concept of the 80/20 rule and why it is important to marketers.

A relationship a person might have with a product is called ________.

People who belong to the same social class are most likely to have which of the following in common?

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.

Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design. When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which type of relationship with a product best explains the reason for Lucy's purchase of the dragon bowl?

According to the basic marketing concept, a firm exists to ________.

A ________ creates a state of tension that drives consumers to attempt to reduce or eliminate.

Target began a new campaign to sell leather furniture. In emphasizing how leather furniture has been used over the decades in movies and books, by celebrities, and a necessity for home entertainment, the campaign is drawing upon popular culture.

________ are statistics that measure observable aspects of population.

A transaction in which two or more organizations or people give and receive something of value is called ________.

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

Descriptive characteristics of a population are called demographics.

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

When a product is part of a user's daily routine the user is said to have a(n) ________ type of relationship with the product.

A basic set of assumptions underlying the dominant paradigm is a called positivism.