Exam 10: Buying, Using, and Disposing

Consumers' physical and social environments have little to do with the motives that are constructed for product usage.

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

A typical utilitarian shopping motive is interpersonal attraction.

A membership reference group is made up of idealized figures such as successful business people, athletes, or performers.

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

If a retailer has decided to use a marketscape theme for its retail operations, the retailer's store images will be built on information and communications technology features.

Time poverty seems to be more a problem of perception than of fact.

________ includes a buyer, a seller, and a product or service and other factors.

Allison Chewie felt she was always pressed for time; she was feeling ________.

Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.

Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them.

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme.

Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment.

Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed." After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ________.

List and explain the four kinds of retail theming techniques.

When shopping with others, some people are more likely to choose risky alternatives than they would be if shopping alone. This behavior occurs due to social power of groups.

Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________ on consumer behavior.