Exam 3: Learning and Memory

Jason heard an old but familiar song that reminded him about a summer in Austria when he was in college. As he thought more about his summer of the past, a flood of memories came rushing back. Describe what was happening to Jason in terms of memory markers. What specific term is used to describe the process whereby his memories came flooding back?

Behavioral theorists rely on internal mental states to explain learning.

When Pavlov's famous dogs responded to a bell signaling feeding time, they were exhibiting what is called classical conditioning.

Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.

On her first visit to China, Jane did not know how to pay for the produce she had selected at a market. She watched several Chinese women pay for their selections and then Jane copied their behavior. In this example, Jane used ________.

"It's time for the Christmas shopping list," thought Martha's mother, so she asked Martha for a quick list of her favorite perfumes. Martha gave her mother six names that were all her "favorite." This group constitutes Martha's ________ for perfume.

Why would short-term memory be greatly impaired, or perhaps made impossible, without sensory memory?

Which theory listed below assumes that learning takes place as the result of responses to external events?

________ was first demonstrated in experiments performed on dogs by Ivan Pavlov, a Russian physiologist doing research on digestion in animals.

Which of the following has occurred when a stimulus is able to evoke a weakened response years after the stimulus was first perceived?

The success of hybrid ads supports the idea that the viewing environment of a marketing message affects recall.

Give a brief explanation of cognitive learning.

A department store decides to use "secret shoppers" at unannounced times to test for service quality among its personnel. Store personnel are rewarded for excellent service attitudes. Which of the following reinforcement schedules would most likely apply in this situation?

Many marketers use "the good old days" as a common theme in promotional messages. This is a strategy of focusing on ________.

Retrieval is the process whereby we recover information from long-term memory.

Susan Saurage picks and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?

Stimulus generalization refers to ________.

According to the theory of classical conditioning, ________ should be encouraged by promoting unique attributes of a well-established brand.

________ learning occurs when an individual watches the actions of others and notes the reinforcements they receive for their behaviors.

People tend to give "yes" responses to questions, regardless of what they are asked. This is an example of ________.