Exam 4: Motivation and Global Values

The local Harley-Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than 100 miles on their Harleys to be there almost every Saturday morning. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

A ________ is a belief that some condition is preferable to its opposite.

Consumption at the extreme low end of the involvement continuum is characterized by ________, when decisions are made out of habit.

Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.

A goal has valence, which means it can be positive or negative.

The laddering technique is useful in determining how different products and values link across cultures.

Alicia loves chocolate. She maintains that it actually makes her feel better, especially when she is depressed or having a difficult time. Alicia's motivation to eat chocolate would be best explained with an expectancy theory.

________ suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate our behavior.

Maslow's hierarchy of needs implies that the order of needs is fixed.

Which of the following is characterized by a sense of playfulness, a distorted sense of time, and mental enjoyment of the activity for its own sake?

Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble and grumble. Instead of thinking about the day's lecture, Seth begins to think about lunch and his choice of places to eat. He even begins to narrow down the selection of foods that he might want for lunch. Seth is focusing on biological needs that are at present unfulfilled and have produced what might be thought of as an unpleasant state of arousal. Which of the following theories best describes Seth's experience?

Products and services can be made and sold across international borders. A product marketed by focusing on the variations across cultures is marketed according to a(n) ________ perspective.

Sally loved global brands. She saw them as quality products that held the "romance" of the country of origin. She never really took the time to research the companies that produced them and knew very little about the production or distribution processes of the brands. Sally would fit into which major segment for global consumers?

The ________ is a scale used to measure terminal and instrumental values.

A want is the particular form of consumption used to restore homeostasis.

What is the relationship between motivation, need, drive, goal, and wants?

Acculturation is the process of learning a culture other than your own.

A consumer who decides that she needs a pair of jeans to reach her goal of being admired by others can usually only choose one motivational direction-selecting the most expensive brand available.

Susan most likely will have an approach-avoidance conflict when she considers buying a new fur coat with her Christmas bonus.

The means-end chain model assumes that people link very specific product attributes (indirectly) to terminal values.