Exam 4: Motivation and Global Values

Person, object, and situational factors are the three types of influences that determine a person's level of ________.

Explain the means-end chain model. Give an example to demonstrate how the process might work.

Which of the following IS NOT a biogenic need?

Jeff's favorite quote is "He who dies with the most toys, wins". If Jeff really thinks like this, he is expressing a concept known as ________.

Understanding consumer involvement has proven to be quite straightforward because it generally means the same thing to almost all consumers and researchers.

When a woman buys expensive jewelry, which of the following needs is most likely being expressed?

Explain the concept of involvement and its relationship to motivation.

Which of the following scholars is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Appreciation Test?

Izzy Jones just bought a classic "muscle car" and can hardly wait to cruise the streets and blow away anyone who thinks they have a faster car. Izzy is exhibiting the need for uniqueness with his behavior and purchase of the car.

The process of learning the beliefs and behaviors endorsed by one's own culture is called ________.

Explain the etic and emic perspectives on global marketing. Give an example of the use of each.

Compare and contrast drive theory and expectancy theory.

Briefly describe the motivation process in terms of needs, tension, and goals.

Motivation explains the strength of behavior, but not its direction.

An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

The emic perspective encourages businesspeople to look at cultures as being more alike than different.

Joan picked up a book in a bookstore and began to read the introduction. She was enchanted by what she read. An hour later, she was surprised to find that she had read almost half the book. Joan had just experienced a form of involvement called a flow state.

Freelancers and fans film their own commercials for their favorite products and post them on Web sites. This is referred to as ________.

Cachet perfume focuses on appealing to a consumer's need for uniqueness if it uses an advertisement claiming that the perfume is "as individual as you are."