Question 1

According to our conceptualization of marketing intermediaries, which of the following would likely be a marketing intermediary for Pepsi-Cola?

Accepted Answer

A) Pepsi's ad agency 
B) Pepsi's sugar supplier 
C) Pepsi's bank 
D) Pepsi's marketing consultants 
E) Pepsi's insurance companies 
A) Pepsi's ad agency 
B) Pepsi's sugar supplier 
C) Pepsi's bank 
D) Pepsi's marketing consultants 
E) Pepsi's insurance companies

Question 2

As an employee of Bonkers Enterprises, Brianna Chan markets wild and crazy games for teens to play at parties. Brianna's customer market is a business market.

Accepted Answer

A) True 
 B)False

Question 3

A society's core beliefs and values have a high degree of ________.

Accepted Answer

A) persistence 
B) simplicity 
C) similarity 
D) ethnocentrism 
E) conformity 
A) persistence 
B) simplicity 
C) similarity 
D) ethnocentrism 
E) conformity

Question 4

Because of the growing diversity in Canada, companies are increasingly targeting minority market segments.

Accepted Answer

A) True 
 B)False

Question 5

Of the following diversity segments in the Canadian population, which has considerable spending power as well as great need for tailored products and services?

Accepted Answer

A) adults with disabilities 
B) Hispanics 
C) African Canadians 
D) telecommuters 
E) Asian Canadians 
A) adults with disabilities 
B) Hispanics 
C) African Canadians 
D) telecommuters 
E) Asian Canadians

Question 6

Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.

Accepted Answer

A) True 
 B)False

Question 7

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Accepted Answer

A) financial intermediaries 
B) physical distribution firms 
C) marketing service agencies 
D) resellers 
E) wholesalers 
A) financial intermediaries 
B) physical distribution firms 
C) marketing service agencies 
D) resellers 
E) wholesalers

Question 8

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following provinces and territories experienced zero population increase between 2010 and 2014?

Accepted Answer

A) the prairie provinces 
B) British Columbia 
C) Northwest Territories 
D) Nova Scotia and New Brunswick 
E) Yukon and Nunavut 
A) the prairie provinces 
B) British Columbia 
C) Northwest Territories 
D) Nova Scotia and New Brunswick 
E) Yukon and Nunavut

Question 10

Members of which type of market buy goods and services for further processing or for use in the production process?

Accepted Answer

A) business 
B) reseller 
C) wholesale 
D) consumer 
E) retail 
A) business 
B) reseller 
C) wholesale 
D) consumer 
E) retail

Question 11

Gen X is the most digitally savvy generation in history.

Accepted Answer

A) True 
 B)False

Question 12

Through advertising, marketers can quickly and easily change the core values of a population.

Accepted Answer

A) True 
 B)False

Question 13

Women now make up ________ of the paid workforce.

Accepted Answer

A) 25 percent 
B) 35 percent 
C) 41 percent 
D) 45 percent 
E) more than 50 percent 
A) 25 percent 
B) 35 percent 
C) 41 percent 
D) 45 percent 
E) more than 50 percent

Question 14

What is cause-related marketing? Give two examples of the practice and explain why companies participate in cause-related marketing.

Accepted Answer

Companies link themselves to a worthwhil

Question 15

Explain the controversy surrounding cause-related marketing.

Accepted Answer

Cause-related marketing is aligning the

Question 16

A marketer of pesticides should be the least concerned about which of the following?

Accepted Answer

A) shortages of raw materials 
B) increased pollution 
C) increased government intervention 
D) persistence of cultural values 
E) chemical pollutants in the food supply 
A) shortages of raw materials 
B) increased pollution 
C) increased government intervention 
D) persistence of cultural values 
E) chemical pollutants in the food supply

Question 17

Which of the following statements about Generation X is accurate?

Accepted Answer

A) There are more Millennials than Gen Xers 
B) To Gen Xers, family is a low priority. 
C) The values of Boomers are replacing the values of the Gen Xers. 
D) Gen Xers tend to value possessions over experiences. 
E) Gen Xers tend to be more trusting of marketing pitches. 
A) There are more Millennials than Gen Xers 
B) To Gen Xers, family is a low priority. 
C) The values of Boomers are replacing the values of the Gen Xers. 
D) Gen Xers tend to value possessions over experiences. 
E) Gen Xers tend to be more trusting of marketing pitches.

Question 18

Even the strongest advocates of free-market economies agree that the system works best with ________ regulation.

Accepted Answer

A) private 
B) maximum 
C) intermittent 
D) at least some 
E) no 
A) private 
B) maximum 
C) intermittent 
D) at least some 
E) no

Question 19

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000.

Accepted Answer

A) Seniors 
B) Baby boomers 
C) Generation X 
D) Generation Y 
E) Generation Hope 
A) Seniors 
B) Baby boomers 
C) Generation X 
D) Generation Y 
E) Generation Hope

Question 20

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Accepted Answer

A) raw material market 
B) natural environment 
C) endangered environment 
D) green movement 
E) factors of production 
A) raw material market 
B) natural environment 
C) endangered environment 
D) green movement 
E) factors of production

According to our conceptualization of marketing intermediaries, which of the following would likely be a marketing intermediary for Pepsi-Cola?

As an employee of Bonkers Enterprises, Brianna Chan markets wild and crazy games for teens to play at parties. Brianna's customer market is a business market.

A society's core beliefs and values have a high degree of ________.

Because of the growing diversity in Canada, companies are increasingly targeting minority market segments.

Of the following diversity segments in the Canadian population, which has considerable spending power as well as great need for tailored products and services?

Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Which of the following provinces and territories experienced zero population increase between 2010 and 2014?

Members of which type of market buy goods and services for further processing or for use in the production process?

Gen X is the most digitally savvy generation in history.

Through advertising, marketers can quickly and easily change the core values of a population.

Women now make up ________ of the paid workforce.

What is cause-related marketing? Give two examples of the practice and explain why companies participate in cause-related marketing.

Explain the controversy surrounding cause-related marketing.

A marketer of pesticides should be the least concerned about which of the following?

Which of the following statements about Generation X is accurate?

Even the strongest advocates of free-market economies agree that the system works best with ________ regulation.

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 4: Analyzing the Marketing Environment

According to our conceptualization of marketing intermediaries, which of the following would likely be a marketing intermediary for Pepsi-Cola?

As an employee of Bonkers Enterprises, Brianna Chan markets wild and crazy games for teens to play at parties. Brianna's customer market is a business market.

A society's core beliefs and values have a high degree of ________.

Because of the growing diversity in Canada, companies are increasingly targeting minority market segments.

Of the following diversity segments in the Canadian population, which has considerable spending power as well as great need for tailored products and services?

Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Which of the following provinces and territories experienced zero population increase between 2010 and 2014?

Members of which type of market buy goods and services for further processing or for use in the production process?

Gen X is the most digitally savvy generation in history.

Through advertising, marketers can quickly and easily change the core values of a population.

Women now make up ________ of the paid workforce.

What is cause-related marketing? Give two examples of the practice and explain why companies participate in cause-related marketing.

Explain the controversy surrounding cause-related marketing.

A marketer of pesticides should be the least concerned about which of the following?

Which of the following statements about Generation X is accurate?

Even the strongest advocates of free-market economies agree that the system works best with ________ regulation.

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters