Exam 4: Analyzing the Marketing Environment

One purpose of government regulation is to protect consumers from unfair business practices. List two areas in which this may occur.

Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars. The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater. Tesla's performance specifications are truly impressive. For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds. This type of acceleration is comparable to many high-performance Ferrari combustion engine models. The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance. Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. Tesla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge. Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars. These efficiencies come with a cost, however. The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. -Discuss the microenvironmental forces that may affect Tesla's business in Canada.

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride. Marketers responded to the increased ________ of Canadians with special products and promotions.

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.

Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is the ________ environment.

Why has a growing portion of the Canadian population shifted to metropolitan areas?

LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of ________.

An increasing number of Canadian workers work out of their homes with technological conveniences such as personal computers, high-speed Internet access, and fax machines. These workers are referred to as the ________ market.

Norma Bernanke is a marketer at a pharmaceutical company that has just developed a new medication to treat asthma. Which of the following components of the political environment should Norma be most concerned with as her company begins to develop a marketing plan for the new product?

Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars. The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater. Tesla's performance specifications are truly impressive. For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds. This type of acceleration is comparable to many high-performance Ferrari combustion engine models. The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance. Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. Tesla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge. Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars. These efficiencies come with a cost, however. The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. -Discuss the macroenvironmental forces that may affect Tesla's business in Canada.

Cause-related marketing is ________.

With an expected increase in ethnic diversity, marketers are likely to place a greater emphasis on ________.

Which of the following descriptions most accurately characterizes the baby boomers?

A company that experiences negative word of mouth on blogs or social networking sites should ignore rumors, as answering any complaints will only make them seem more legitimate.

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

When a company hires lobbyists to influence legislation affecting its industry, it is taking a reactive approach to the marketing environment.

Differentiate between the basic marketing intermediaries.

Which of the following factors is part of the microenvironment?

Why might marketers want to target segments of the population based on lifestyles rather than age groups?

What are two potential drawbacks of creating separate products and marketing programs for each generation?