Question 1

Why should a company care about the macroenvironment?

Accepted Answer

The macroenvironment includes large soci

Question 2

Which demographic group includes large tween and teen markets?

Accepted Answer

A) Generation X 
B) Millennials 
C) Generation Z 
D) Baby boomers 
E) The Go Getters 
A) Generation X 
B) Millennials 
C) Generation Z 
D) Baby boomers 
E) The Go Getters

Question 3

The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is an example of a core belief?

Accepted Answer

A) Marriage is important. 
B) Canadians should display their patriotism. 
C) The comforts of home are more important than entertainment outside of the home. 
D) Extended warranties are never worth the money consumers pay for them. 
E) Professionals should wear business clothes to work. 
A) Marriage is important. 
B) Canadians should display their patriotism. 
C) The comforts of home are more important than entertainment outside of the home. 
D) Extended warranties are never worth the money consumers pay for them. 
E) Professionals should wear business clothes to work.

Question 5

When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Accepted Answer

A) True 
 B)False

Question 6

Why might it be beneficial for marketers to help develop solutions to problems facing the natural environment, such as increased pollution and shortages of raw material?

Accepted Answer

Marketers who help to develop solutions

Question 7

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

Accepted Answer

A) True 
 B)False

Question 8

Recent shifts in where people live is influenced by where there are jobs

Accepted Answer

A) True 
 B)False

Question 9

How might geographic shifts in population impact marketers?

Accepted Answer

Geographic shifts did not occur uniforml

Question 10

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.

Accepted Answer

A) social 
B) cultural 
C) political 
D) cultural-economic 
E) natural 
A) social 
B) cultural 
C) political 
D) cultural-economic 
E) natural

Question 11

What is meant by the "green movement"?

Accepted Answer

The green movement is a growing concern

Question 12

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Accepted Answer

A) the marketing environment 
B) strategic planning 
C) target markets 
D) the marketing mix 
E) strategic mix 
A) the marketing environment 
B) strategic planning 
C) target markets 
D) the marketing mix 
E) strategic mix

Question 13

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Accepted Answer

A) government 
B) reseller 
C) wholesale 
D) consumer 
E) retail 
A) government 
B) reseller 
C) wholesale 
D) consumer 
E) retail

Question 14

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.

Accepted Answer

A) protect the interests of society 
B) regulate prices 
C) increase world trade 
D) regulate monopolies 
E) promote environmental sustainability 
A) protect the interests of society 
B) regulate prices 
C) increase world trade 
D) regulate monopolies 
E) promote environmental sustainability

Question 15

Which of the following is considered part of a company's marketing intermediaries?

Accepted Answer

A) stockholders 
B) government officials who may regulate the company's industry 
C) media groups that may cover stories on the company 
D) marketing services agencies 
E) unions 
A) stockholders 
B) government officials who may regulate the company's industry 
C) media groups that may cover stories on the company 
D) marketing services agencies 
E) unions

Question 16

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

Accepted Answer

A) teams 
B) audiences 
C) markets 
D) publics 
E) intermediaries 
A) teams 
B) audiences 
C) markets 
D) publics 
E) intermediaries

Question 17

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s.

Accepted Answer

A) Seniors 
B) Baby boomers 
C) Generation X 
D) Generation Y 
E) Generation Z 
A) Seniors 
B) Baby boomers 
C) Generation X 
D) Generation Y 
E) Generation Z

Question 18

As baby boomers reach their peak earning and spending years, they represent lucrative markets.

Accepted Answer

A) True 
 B)False

Question 19

The Canadian population contains several generational groups including the baby boomers, Generation Xers, and ________.

Accepted Answer

A) Seniors 
B) Millennials 
C) Teens 
D) Tweens 
E) Toddlers 
A) Seniors 
B) Millennials 
C) Teens 
D) Tweens 
E) Toddlers

Question 20

How might a successful marketing program for smart phones aimed at Millennials be different than one aimed at Gen Xers?

Accepted Answer

Millennials expect one-to-one communicat

Why should a company care about the macroenvironment?

Which demographic group includes large tween and teen markets?

The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.

Which of the following is an example of a core belief?

When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Why might it be beneficial for marketers to help develop solutions to problems facing the natural environment, such as increased pollution and shortages of raw material?

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

Recent shifts in where people live is influenced by where there are jobs

How might geographic shifts in population impact marketers?

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.

What is meant by the "green movement"?

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.

Which of the following is considered part of a company's marketing intermediaries?

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s.

As baby boomers reach their peak earning and spending years, they represent lucrative markets.

The Canadian population contains several generational groups including the baby boomers, Generation Xers, and ________.

How might a successful marketing program for smart phones aimed at Millennials be different than one aimed at Gen Xers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 4: Analyzing the Marketing Environment

Why should a company care about the macroenvironment?

Which demographic group includes large tween and teen markets?

The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.

Which of the following is an example of a core belief?

When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Why might it be beneficial for marketers to help develop solutions to problems facing the natural environment, such as increased pollution and shortages of raw material?

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

Recent shifts in where people live is influenced by where there are jobs

How might geographic shifts in population impact marketers?

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.

What is meant by the "green movement"?

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.

Which of the following is considered part of a company's marketing intermediaries?

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s.

As baby boomers reach their peak earning and spending years, they represent lucrative markets.

The Canadian population contains several generational groups including the baby boomers, Generation Xers, and ________.

How might a successful marketing program for smart phones aimed at Millennials be different than one aimed at Gen Xers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters