Exam 4: Analyzing the Marketing Environment

Over the last two decades, how have Canadian views of organizations changed?

Women account for the majority of the Canadian workforce.

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public?

What movement has encouraged marketers to pursue environmentally sustainable strategies?

New technologies is beneficial to all industries.

What is the cultural trend in how people view nature? How does this affect marketers?

Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars. The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater. Tesla's performance specifications are truly impressive. For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds. This type of acceleration is comparable to many high-performance Ferrari combustion engine models. The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance. Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. Tesla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge. Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars. These efficiencies come with a cost, however. The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. -Gen Xers wanting an electric car would prefer to buy the Roadster. Discuss this statement.

Which of the following factors is part of the microenvironment?

Which of the following is a potential downside to using patriotic themes in marketing programs?

Canadians are very mobile. From 2010 to 2014, the Canadian population has grown the most in ________.

A country with a(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

As more and more Canadians are moving to "Census Metropolitan Areas," marketers can most reasonably assume that ________.

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Diego's employer?

A major legislation created to regulate marketing activities in Canada is called the ________.

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to?

Workers, managers, and members of the board of directors are all part of a company's ________.

A country with a(n)________ economy has rich markets for many different kinds of goods.

How do baby boomers today differ from previous generations as they neared and reached their sixties?

Who are the major players in a company's microenvironment? What roles do they play?

The single most important demographic trend in Canada that marketers should understand is the changing family structure.