Exam 4: Analyzing the Marketing Environment

Which of the following demographic groups has seen a percentage increase in the past 50 years?

How might a marketer act in a socially responsible way toward the general public?

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976.

Briefly explain the following statement: "The distribution of income has created a tiered market."

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

The primary concern for consumers with the boom in Internet marketing is ________.

Which of the following most accurately reflects the popularity of telecommuting?

Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars. The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater. Tesla's performance specifications are truly impressive. For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds. This type of acceleration is comparable to many high-performance Ferrari combustion engine models. The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance. Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. Tesla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge. Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars. These efficiencies come with a cost, however. The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. -How might a political regulation program like "cash for clunkers" (an economic incentive to purchase new, more fuel-efficient cars when trading in less fuel-efficient vehicles)impact Tesla's marketing program?

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology?

According to the authors, which of the following would be part of the microenvironment?

Which of the following statements about income distribution in Canada is true?

All of the groups within a company are called the ________.

Cultural forecasters have noted a declining Canadian interest in ________.

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

Environmental concerns have been on the decline in the past decade probably because of more government legislation and the green movement.

If Statistics Canada's projections are correct, about one in three Canadians will belong to a visible minority by 2031.

Give two characteristics of the Canadian family that depict its "nontraditional" nature.

Cause-related marketing is a slowing trend as companies have abused the practice, using it more to increase sales than to support worthwhile causes.

Given the characteristics of Gen Xers, on which categories would a typical Gen Xer likely spend more than his Boomer and Millennial counterparts?

Watching the cultural trends of how people view others, observers have noted an increased interest in ________.