Question 1

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

Accepted Answer

To take a proactive stance, marketers ne

Question 2

The marketing environment is composed of ________.

Accepted Answer

A) the green environment and the demographic environment 
B) strategic planning and the natural environment 
C) the microenvironment and the macroenvironment 
D) the minienvironment and the macroenvironment 
E) the tactical environment and the strategic environment 
A) the green environment and the demographic environment 
B) strategic planning and the natural environment 
C) the microenvironment and the macroenvironment 
D) the minienvironment and the macroenvironment 
E) the tactical environment and the strategic environment

Question 3

According to Statistics Canada population projections, visible minorities could account for over ________ of the total population by 2031.

Accepted Answer

A) 5% 
B) 10% 
C) 20% 
D) 30% 
E) 40% 
A) 5% 
B) 10% 
C) 20% 
D) 30% 
E) 40%

Question 4

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.

Accepted Answer

A) geographic segmentation 
B) targeted advertising messages 
C) mass marketing 
D) mainstream advertising 
E) cause-related marketing 
A) geographic segmentation 
B) targeted advertising messages 
C) mass marketing 
D) mainstream advertising 
E) cause-related marketing

Question 5

The youngest of Gen X are now in their ________.

Accepted Answer

A) late 20s 
B) late 30s 
C) early 40s 
D) late 50s 
E) early 60s 
A) late 20s 
B) late 30s 
C) early 40s 
D) late 50s 
E) early 60s

Question 6

Which of the following Canadian government initiatives established stringent pollution control standards?

Accepted Answer

A) the Environmental Protection Agency 
B) the Federal Trade Commission 
C) the Food and Drug Administration 
D) the Consumer Product Safety Commission 
E) the Environmental Protection Act 
A) the Environmental Protection Agency 
B) the Federal Trade Commission 
C) the Food and Drug Administration 
D) the Consumer Product Safety Commission 
E) the Environmental Protection Act

Question 7

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

Accepted Answer

A) marketing responses 
B) cultural values 
C) demographics 
D) public policies 
E) economies 
A) marketing responses 
B) cultural values 
C) demographics 
D) public policies 
E) economies

Question 8

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n)________ approach to the marketing environment.

Accepted Answer

A) reactive 
B) proactive 
C) adversarial 
D) passive 
E) team work 
A) reactive 
B) proactive 
C) adversarial 
D) passive 
E) team work

Question 9

Traditional households are growing more rapidly than nontraditional households.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is an accurate statement about the diversity of the Canadian population?

Accepted Answer

A) African Canadians represent the smallest non-white segment of the population. 
B) More than 19.1% identified themselves as visible minorities in the 2011 census 
C) The Asian Canadian percentage of the population is expected to remain steady in the next 50 years. 
D) In terms of ethnic diversity, Canada has about 100 ethnic populations reported in the 2006 census. 
E) Canadian ethnic populations are expected to slowly increase in the next few decades. 
A) African Canadians represent the smallest non-white segment of the population. 
B) More than 19.1% identified themselves as visible minorities in the 2011 census 
C) The Asian Canadian percentage of the population is expected to remain steady in the next 50 years. 
D) In terms of ethnic diversity, Canada has about 100 ethnic populations reported in the 2006 census. 
E) Canadian ethnic populations are expected to slowly increase in the next few decades.

Question 11

The authors argue that the ________ is most dramatically changing society's destiny.

Accepted Answer

A) demographic environment 
B) cultural environment 
C) technological environment 
D) competitive environment 
E) natural environment 
A) demographic environment 
B) cultural environment 
C) technological environment 
D) competitive environment 
E) natural environment

Question 12

Millennials comprise the most commercially influential demographic group in Canadian history.

Accepted Answer

A) True 
 B)False

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

The marketing environment is composed of ________.

According to Statistics Canada population projections, visible minorities could account for over ________ of the total population by 2031.

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.

The youngest of Gen X are now in their ________.

Which of the following Canadian government initiatives established stringent pollution control standards?

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n)________ approach to the marketing environment.

Traditional households are growing more rapidly than nontraditional households.

Which of the following is an accurate statement about the diversity of the Canadian population?

The authors argue that the ________ is most dramatically changing society's destiny.

Millennials comprise the most commercially influential demographic group in Canadian history.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 4: Analyzing the Marketing Environment

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

The marketing environment is composed of ________.

According to Statistics Canada population projections, visible minorities could account for over ________ of the total population by 2031.

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.

The youngest of Gen X are now in their ________.

Which of the following Canadian government initiatives established stringent pollution control standards?

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n)________ approach to the marketing environment.

Traditional households are growing more rapidly than nontraditional households.

Which of the following is an accurate statement about the diversity of the Canadian population?

The authors argue that the ________ is most dramatically changing society's destiny.

Millennials comprise the most commercially influential demographic group in Canadian history.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters