Question 1

________ is the product life-cycle period when sales fall off and profits drop.

Accepted Answer

A) Introduction 
B) Growth 
C) Maturity 
D) Decline 
E) Development 
A) Introduction 
B) Growth 
C) Maturity 
D) Decline 
E) Development

Question 2

When companies move beyond gathering new-product ideas from customers,and instead work with customers and involve them directly in the innovation process,this is an example of ________.

Accepted Answer

customer-c

Question 3

Which of the following is NOT an example of market modification?

Accepted Answer

A) Find new users for the product. 
B) Find ways to increase usage among existing customers. 
C) Find new market segments. 
D) Find new uses for the product. 
E) Create added product features. 
A) Find new users for the product. 
B) Find ways to increase usage among existing customers. 
C) Find new market segments. 
D) Find new uses for the product. 
E) Create added product features.

Question 4

Which of the following costs is most likely associated with the commercialisation stage of new-product development?

Accepted Answer

A) building or renting a manufacturing facility 
B) paying groups of target consumers for product feedback 
C) determining the product's planned price,distribution and marketing budget 
D) developing a prototype of the product 
E) identifying target markets 
A) building or renting a manufacturing facility 
B) paying groups of target consumers for product feedback 
C) determining the product's planned price,distribution and marketing budget 
D) developing a prototype of the product 
E) identifying target markets

Question 5

JumBo Games is launching a new set of games in the commercialisation stage.The first decision for management to make is introduction timing,and the second is where to launch the new product.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of product modification?

Accepted Answer

A) Find new users for the product. 
B) Find ways to increase usage among existing customers. 
C) Find new market segments. 
D) Create added product features or benefits. 
E) Find new uses for the product. 
A) Find new users for the product. 
B) Find ways to increase usage among existing customers. 
C) Find new market segments. 
D) Create added product features or benefits. 
E) Find new uses for the product.

Question 7

For some ________,a simple description consisting of a word or a rough drawing might be sufficient.

Accepted Answer

A) concept tests 
B) product concepts 
C) marketing strategies 
D) product developments 
E) business analyses 
A) concept tests 
B) product concepts 
C) marketing strategies 
D) product developments 
E) business analyses

Question 8

Using the PLC concept to develop marketing strategy can be problematic because strategy is both a cause and a result of the product's life-cycle.

Accepted Answer

A) True 
 B)False

Question 9

Following the decision to 'time' the introduction of the new product,a company must decide ________ to launch the new product.

Accepted Answer

A) where 
B) how 
C) to what degree 
D) why 
E) All of the above. 
A) where 
B) how 
C) to what degree 
D) why 
E) All of the above.

Question 10

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume,and unit manufacturing costs fall.

Accepted Answer

A) True 
 B)False

Question 11

The advantages of standardising an international product include all of the following EXCEPT ________.

Accepted Answer

A) the development of a consistent image 
B) lower product design costs 
C) the adaptation of products to different markets 
D) decreased manufacturing costs 
E) lower marketing costs 
A) the development of a consistent image 
B) lower product design costs 
C) the adaptation of products to different markets 
D) decreased manufacturing costs 
E) lower marketing costs

Question 12

A Day Care centre plans to offer third-shift childcare,based upon the opening of two new manufacturing plants in the area.Together the plants will hire 450 employees and run all three shifts.Initial test marketing results look promising.In considering launching this new service,the firm must first decide on ________.

Accepted Answer

A) timing 
B) employee schedules 
C) identifying suitable new employees 
D) local and state regulations 
E) menu offerings 
A) timing 
B) employee schedules 
C) identifying suitable new employees 
D) local and state regulations 
E) menu offerings

Question 13

In spite of the benefits of test marketing,many firms today question its value.

Accepted Answer

A) True 
 B)False

Question 14

New-product development starts with idea ________.

Accepted Answer

The answer of New-product development starts with idea ________....

Question 15

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

Accepted Answer

A) repositioning 
B) concept testing 
C) business analysis 
D) innovation management 
E) customer-centred product development 
A) repositioning 
B) concept testing 
C) business analysis 
D) innovation management 
E) customer-centred product development

Question 16

________ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Accepted Answer

A) Team-based product development 
B) Simultaneous product development 
C) Sequential product development 
D) Product life-cycle analysis 
E) Micromarketing 
A) Team-based product development 
B) Simultaneous product development 
C) Sequential product development 
D) Product life-cycle analysis 
E) Micromarketing

Question 17

Which of the following is a product concept?

Accepted Answer

A) a battery-powered all-electric car 
B) a pocket-size digital music player 
C) an energy efficient humidifier 
D) a thin,lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere,anytime 
E) a running shoe with built-in sensors 
A) a battery-powered all-electric car 
B) a pocket-size digital music player 
C) an energy efficient humidifier 
D) a thin,lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere,anytime 
E) a running shoe with built-in sensors

Question 18

The decline stage of the product life-cycle concept is characterised by declining sales,low cost per customer,declining profits,________ as customers and a declining number of competitors.

Accepted Answer

The answer of The decline stage of the product life-cycle...

Question 19

Masport Industries will build a new prototype ride-on lawnmower especially for women.In the product development stage,they will incorporate the functional features and convey the ________.

Accepted Answer

A) marketing strategy 
B) advertising 
C) safety features 
D) intended psychological characteristics 
E) warranty offering 
A) marketing strategy 
B) advertising 
C) safety features 
D) intended psychological characteristics 
E) warranty offering

Question 20

New product development starts with ________.

Accepted Answer

A) idea generation 
B) idea screening 
C) concept development 
D) concept testing 
E) test marketing 
A) idea generation 
B) idea screening 
C) concept development 
D) concept testing 
E) test marketing

________ is the product life-cycle period when sales fall off and profits drop.

When companies move beyond gathering new-product ideas from customers,and instead work with customers and involve them directly in the innovation process,this is an example of ________.

Which of the following is NOT an example of market modification?

Which of the following costs is most likely associated with the commercialisation stage of new-product development?

JumBo Games is launching a new set of games in the commercialisation stage.The first decision for management to make is introduction timing,and the second is where to launch the new product.

Which of the following is an example of product modification?

For some ________,a simple description consisting of a word or a rough drawing might be sufficient.

Using the PLC concept to develop marketing strategy can be problematic because strategy is both a cause and a result of the product's life-cycle.

Following the decision to 'time' the introduction of the new product,a company must decide ________ to launch the new product.

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume,and unit manufacturing costs fall.

The advantages of standardising an international product include all of the following EXCEPT ________.

In spite of the benefits of test marketing,many firms today question its value.

New-product development starts with idea ________.

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

________ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Which of the following is a product concept?

The decline stage of the product life-cycle concept is characterised by declining sales,low cost per customer,declining profits,________ as customers and a declining number of competitors.

Masport Industries will build a new prototype ride-on lawnmower especially for women.In the product development stage,they will incorporate the functional features and convey the ________.

New product development starts with ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

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Exam 8: New Products: Developing and Managing Innovation

________ is the product life-cycle period when sales fall off and profits drop.

When companies move beyond gathering new-product ideas from customers,and instead work with customers and involve them directly in the innovation process,this is an example of ________.

Which of the following is NOT an example of market modification?

Which of the following costs is most likely associated with the commercialisation stage of new-product development?

JumBo Games is launching a new set of games in the commercialisation stage.The first decision for management to make is introduction timing,and the second is where to launch the new product.

Which of the following is an example of product modification?

For some ________,a simple description consisting of a word or a rough drawing might be sufficient.

Using the PLC concept to develop marketing strategy can be problematic because strategy is both a cause and a result of the product's life-cycle.

Following the decision to 'time' the introduction of the new product,a company must decide ________ to launch the new product.

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume,and unit manufacturing costs fall.

The advantages of standardising an international product include all of the following EXCEPT ________.

In spite of the benefits of test marketing,many firms today question its value.

New-product development starts with idea ________.

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

________ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Which of the following is a product concept?

The decline stage of the product life-cycle concept is characterised by declining sales,low cost per customer,declining profits,________ as customers and a declining number of competitors.

Masport Industries will build a new prototype ride-on lawnmower especially for women.In the product development stage,they will incorporate the functional features and convey the ________.

New product development starts with ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters