Question 1

Which of the following is a disadvantage of a team-based approach to new-product development?

Accepted Answer

A) It takes longer to get the right products to market. 
B) The development effort is not as effective because of team members' lack of expertise. 
C) Levels of risk can be more easily controlled. 
D) Organisational confusion and tension can affect the process. 
E) The process does not work with the shorter life-cycles of many of today's products. 
A) It takes longer to get the right products to market. 
B) The development effort is not as effective because of team members' lack of expertise. 
C) Levels of risk can be more easily controlled. 
D) Organisational confusion and tension can affect the process. 
E) The process does not work with the shorter life-cycles of many of today's products. D

Question 2

Companies often do not test ________ or copies of successful competitors' products.

Accepted Answer

A) concept development 
B) concept testing 
C) marketing strategy development 
D) product development 
E) simple line extensions 
A) concept development 
B) concept testing 
C) marketing strategy development 
D) product development 
E) simple line extensions E

Question 3

The R-W-W framework asks three questions: Is it real? Can we win? Is it worth doing? Marketers should ask these questions during the ________ stage of the new-product development process.

Accepted Answer

A) idea generation 
B) idea screening 
C) concept testing 
D) product development 
E) commercialisation 
A) idea generation 
B) idea screening 
C) concept testing 
D) product development 
E) commercialisation B

Question 4

Product improvements,product modifications and original products can all be classified as ________.

Accepted Answer

A) pioneer products 
B) new products 
C) product concepts 
D) product ideas 
E) test products 
A) pioneer products 
B) new products 
C) product concepts 
D) product ideas 
E) test products

Question 5

When Easy-Off oven cleaner replaced the harsh chemical smell of the cleaner with a fresh lemon fragrance,the Easy-Off manufacturer ________.

Accepted Answer

A) used a repositioning strategy 
B) introduced a new-product line 
C) added to an existing product line 
D) improved an existing product 
E) used a market diversification strategy 
A) used a repositioning strategy 
B) introduced a new-product line 
C) added to an existing product line 
D) improved an existing product 
E) used a market diversification strategy

Question 6

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Accepted Answer

A) introduction 
B) growth 
C) maturity 
D) decline 
E) phase-in 
A) introduction 
B) growth 
C) maturity 
D) decline 
E) phase-in

Question 7

Manufacturers must comply with specific laws regarding ________ quality and safety.

Accepted Answer

The answer of Manufacturers must comply with specific laws regarding...

Question 8

Your firm asks you to consult external sources for new product ideas.All of the following are common external sources EXCEPT ________.

Accepted Answer

A) customers 
B) suppliers 
C) competitors 
D) trade shows and magazines 
E) the firm's executives 
A) customers 
B) suppliers 
C) competitors 
D) trade shows and magazines 
E) the firm's executives

Question 9

A(n)________ is a basic and distinctive mode of expression which has a product life-cycle showing several periods of renewed interest.

Accepted Answer

The answer of A(n)________ is a basic and distinctive mode...

Question 10

Fiat has recently purchased several automotive suppliers,including car company Chrysler.This is an example of _____.

Accepted Answer

A) harvest 
B) divestment 
C) organic growth 
D) acquisition 
E) portfolio planning 
A) harvest 
B) divestment 
C) organic growth 
D) acquisition 
E) portfolio planning

Question 11

A detailed version of a new idea stated in meaningful customer terms is called a ________.

Accepted Answer

A) product idea 
B) product concept 
C) product image 
D) product proposal 
E) product movement 
A) product idea 
B) product concept 
C) product image 
D) product proposal 
E) product movement

Question 12

All of the following are stages in the PLC,EXCEPT which one?

Accepted Answer

A) introduction 
B) adoption 
C) growth 
D) decline 
E) maturity 
A) introduction 
B) adoption 
C) growth 
D) decline 
E) maturity

Question 13

To test the product concept of a new idea,the R & D department of a firm will develop a prototype that will excite consumers and can be produced quickly at budgeted costs.

Accepted Answer

A) True 
 B)False

Question 14

Country Road sells currently accepted and popular clothing items in given fields.What do they stock in their stores?

Accepted Answer

A) styles 
B) fashions 
C) fads 
D) exclusives 
E) crazes 
A) styles 
B) fashions 
C) fads 
D) exclusives 
E) crazes

Question 15

Executives,manufacturing employees and salespeople are all examples of ________.

Accepted Answer

A) external sources for new-product ideas 
B) internal sources for new-product ideas 
C) core members of innovation management systems 
D) research and development team members 
E) new-product committee members 
A) external sources for new-product ideas 
B) internal sources for new-product ideas 
C) core members of innovation management systems 
D) research and development team members 
E) new-product committee members

Question 16

The ________ stage of the product life-cycle is a period of rapid market acceptance and increasing profits.

Accepted Answer

The answer of The ________ stage of the product life-cycle...

Question 17

The stage at which new-product and marketing programs are introduced into realistic market settings is called concept testing.

Accepted Answer

A) True 
 B)False

Question 18

Once managers of a firm have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

Accepted Answer

A) business feasibility 
B) feasibility study 
C) business analysis 
D) product acceptance 
E) concept testing 
A) business feasibility 
B) feasibility study 
C) business analysis 
D) product acceptance 
E) concept testing

Question 19

The ________ stage of the product life-cycle is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers.

Accepted Answer

The answer of The ________ stage of the product life-cycle...

Question 20

Your company decides to use internal sources for developing new-product ideas.Which of the following would NOT be consulted?

Accepted Answer

A) executives and professionals 
B) company records and data 
C) 'intrapreneurial' programs 
D) suppliers 
E) salespeople 
A) executives and professionals 
B) company records and data 
C) 'intrapreneurial' programs 
D) suppliers 
E) salespeople

Which of the following is a disadvantage of a team-based approach to new-product development?

Companies often do not test ________ or copies of successful competitors' products.

The R-W-W framework asks three questions: Is it real? Can we win? Is it worth doing? Marketers should ask these questions during the ________ stage of the new-product development process.

Product improvements,product modifications and original products can all be classified as ________.

When Easy-Off oven cleaner replaced the harsh chemical smell of the cleaner with a fresh lemon fragrance,the Easy-Off manufacturer ________.

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Manufacturers must comply with specific laws regarding ________ quality and safety.

Your firm asks you to consult external sources for new product ideas.All of the following are common external sources EXCEPT ________.

A(n)________ is a basic and distinctive mode of expression which has a product life-cycle showing several periods of renewed interest.

Fiat has recently purchased several automotive suppliers,including car company Chrysler.This is an example of _____.

A detailed version of a new idea stated in meaningful customer terms is called a ________.

All of the following are stages in the PLC,EXCEPT which one?

To test the product concept of a new idea,the R & D department of a firm will develop a prototype that will excite consumers and can be produced quickly at budgeted costs.

Country Road sells currently accepted and popular clothing items in given fields.What do they stock in their stores?

Executives,manufacturing employees and salespeople are all examples of ________.

The ________ stage of the product life-cycle is a period of rapid market acceptance and increasing profits.

The stage at which new-product and marketing programs are introduced into realistic market settings is called concept testing.

Once managers of a firm have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

The ________ stage of the product life-cycle is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers.

Your company decides to use internal sources for developing new-product ideas.Which of the following would NOT be consulted?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters

Exam 8: New Products: Developing and Managing Innovation

Which of the following is a disadvantage of a team-based approach to new-product development?

Companies often do not test ________ or copies of successful competitors' products.

The R-W-W framework asks three questions: Is it real? Can we win? Is it worth doing? Marketers should ask these questions during the ________ stage of the new-product development process.

Product improvements,product modifications and original products can all be classified as ________.

When Easy-Off oven cleaner replaced the harsh chemical smell of the cleaner with a fresh lemon fragrance,the Easy-Off manufacturer ________.

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Manufacturers must comply with specific laws regarding ________ quality and safety.

Your firm asks you to consult external sources for new product ideas.All of the following are common external sources EXCEPT ________.

A(n)________ is a basic and distinctive mode of expression which has a product life-cycle showing several periods of renewed interest.

Fiat has recently purchased several automotive suppliers,including car company Chrysler.This is an example of _____.

A detailed version of a new idea stated in meaningful customer terms is called a ________.

All of the following are stages in the PLC,EXCEPT which one?

To test the product concept of a new idea,the R & D department of a firm will develop a prototype that will excite consumers and can be produced quickly at budgeted costs.

Country Road sells currently accepted and popular clothing items in given fields.What do they stock in their stores?

Executives,manufacturing employees and salespeople are all examples of ________.

The ________ stage of the product life-cycle is a period of rapid market acceptance and increasing profits.

The stage at which new-product and marketing programs are introduced into realistic market settings is called concept testing.

Once managers of a firm have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

The ________ stage of the product life-cycle is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers.

Your company decides to use internal sources for developing new-product ideas.Which of the following would NOT be consulted?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters