Exam 10: Placement: Customer Value Fulfilment

Producers who can afford to set up their own channels are unlikely to use intermediaries.

Allfarmers Produce Company has a route selling to more than 100 groceries,schools and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet in the local town.It is now using a multichannel network.

Due in a large part to advances in technology,________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers,or radically new types of channel intermediaries are emerging to displace traditional ones.

The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

A marketing ________ is a network of interdependent organisations called intermediaries that are involved in the process of making a product or services available to users.

________ involves all the activities involved in selling goods or services directly to final consumers for their personal,non-business use.

An amateur jogger goes to the Adidas warehouse to find athletic shoes and clothing at lower prices than that charged by department stores and sports stores.The room within the factory complex carries leftover merchandise,overruns,samples and irregulars.This is an example of a ________.

Wholesalers fall into three main groups.Which of the following is largest of those groups?

________ account for the major share of freight movement within Australia with some 40 per cent of total cargo tonne-kilometres moved.

Which of the following are the three major types of vertical marketing network?

A feature of David Jones is the availability of fashion by high profile Australian designers.Some of labels carried by David Jones include Thurley,Bianca Spender,Camilla & Marc,Collette by Collette Dinnigan and Willow.None of these designer labels are carried by any other department store or fashion retail outlet.For David Jones,this is an example of ________.

A corporate VMN has the advantage of controlling the entire distribution chain under ________.

Outline the ways that retailers are using technology to enhance the in-store customer experience.

In a direct marketing channel,which has no intermediary levels,the company sells directly to consumers.

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

Which of the following transportation modes is used for digital products?

A company using just-in-time (JIT)logistics carries only small inventories and uses sophisticated forecasting along with flexibly delivery so that supplies of new stock arrive only when they are needed.

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

Which of the following statements about a zero-level channel is correct?

The modern marketing organisation uses its marketing logistics strength to coordinate functions and manage the activities of a range of entities.Which of the following is NOT one of them?