Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment

When a text link occurs within an online article on a given topic and the marketer pays a fee each time a user clicks on that link,this is known as ________.

Online marketing can involve the interchange of information through internet forums,including customers' praise for - and complaints about - products.

Databases may take one of three forms-network,relational or ________.

In its promotional mix,the XYZ Corporation uses advertising,public relations,personal selling and direct marketing.XYZ is most likely using direct marketing as a ________ channel or medium.

________ marketing entails interaction with known customers and others in the marketing channel on a one-to-one basis,and often in real time,using electronic network tools and technologies.

________ guidelines indicate that companies must disclose the purposes for which they are gathering customer information and must be prepared and able to show individuals the information they hold on them.

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

The three types of customer databases are ________.

Which of the following is NOT one of the benefits for the seller in direct and digital marketing?

Provide relevant,non-textbook examples the following: a. kiosk marketing b. a consumer blog c. paid listing.

Which of the following is NOT one of the benefits for the buyer in direct marketing?

Companies can benefit from monitoring the blogosphere even if they decide not to actively participate in sponsoring,influencing or creating content.

Short identifier pieces of text deposited on a visitor's computer by a website are known as ________.

Because of their growing audience,web logs,also known as blogs,are gaining influence.

Page ________ are the number of web pages viewed by a single visitor to a site.

Jane receives a phone call from a charitable institution.The caller immediately informs her that she is not asking for a donation but instead invites her to assist the charity by selling raffle tickets for a forthcoming sweepstake,in which the grand prize is a home on the Gold Coast.Jane has just been contacted by a telemarketer.

Describe two ways that marketers can engage in online social networks.What are the challenges and advantages of these approaches?

Which of the following best describes 'viral marketing'?

To attract new visitors and to encourage revisits,online marketers should pay close attention to the 'seven Cs of effective website design'.Which of the following is NOT one of the seven Cs?

A charity raises funds to help provide educational services to children and families in developing countries.The marketing manager wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing is he most likely to use?