Exam 3: The Marketplace and Customers: Analysing the Environment

Core beliefs have a high degree of ________.In contrast,secondary beliefs are more open to ________.

Blackmores,which produces a range of natural health supplements,is a signatory to the National Packaging Covenant and aims to reduce packaging waste across all aspects of its business processes.This is an example of environmentally sustainable business practice.

Value marketing is the strategy of offering consumers ________.

Which of the following groups of workers makes up nearly 70 per cent off the workforce?

Members of which of the following groups are estimated to spend $20 billion per annum in Australia?

________ beliefs and values are passed on from parents to children and are reinforced by schools churches,business and government.

Which generational segment is most comfortable with the web,with over 95% using it?

Which generational segment has become the most educated generation,with above average incomes for those who are employed?

A marketing program for a new product line involves emphasising experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?

The groups that carry news,feature and editorial opinion,and which include newspapers,magazines and radio and television stations are part of the ________ public.

The Australian and New Zealand workforces today are better educated and more white-collar than they were a generation ago.

Cause-related marketing is ________.

All of the groups within a company are called the ________.

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers and to ________.

In the cultural environment,core beliefs and values and secondary beliefs and values differ in that core beliefs and values are more open to change.

A society's main ________ are expressed in how people view themselves and others,as well as in their views of organisations,society,nature and the universe.

According to the text,legislation affecting business around the world has ________ over the years.

A society's core beliefs and values have a high degree of ________.

Marketers must be aware of laws,government agencies and pressure groups that influence or limit various organisations and individuals in a given society.This is the ________ environment.

Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?