Exam 3: Achieving Competitive Advantage With Information Systems
Exam 1: Business Information Systems in Your Career90 Questions
Exam 2: Global E-Business and Collaboration90 Questions
Exam 3: Achieving Competitive Advantage With Information Systems90 Questions
Exam 4: Ethical and Social Issues in Information Systems90 Questions
Exam 5: It Infrastructure: Hardware and Software90 Questions
Exam 6: Foundations of Business Intelligence: Databases and Information Management90 Questions
Exam 7: Telecommunications, the Internet, and Wireless Technology90 Questions
Exam 8: Securing Information Systems90 Questions
Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications90 Questions
Exam 10: E-Commerce: Digital Markets, Digital Goods90 Questions
Exam 11: Improving Decision Making and Managing Knowledge90 Questions
Exam 12: Building Information Systems and Managing Projects90 Questions
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Based on your reading of the chapter case, which of the four generic business strategies was Ford Motor company following in implementing its new software and apps?
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(Multiple Choice)
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Correct Answer:
B
You are advising the owner of Smalltown Computer, a new, local computer repair store that also builds custom computers to order. What competitive strategies would you advise Smalltown Computer to take? Which ones will it have difficulty exercising?
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(Essay)
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Correct Answer:
Smalltown Computer will have difficulty in low-cost leadership, because it cannot exert economies of scale or other efficiencies of large PC manufacturers. However, it could emphasize customer intimacy, through face-to-face interaction with customers. It could also emphasize product differentiation, in that it supplies a hands-on, local experience and more trustworthy, higher quality service. Because it builds computers to order, the firm could also focus on market niche, by specializing in certain types of custom computers, also.
A micromultinational is a small firm operating on a global scale.
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(True/False)
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Correct Answer:
True
The greatest impact the Internet has had on globalization is in lowering the costs of:
(Multiple Choice)
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Research has shown that the more successfully a firm can align its IT with its business goals, the more profitable it will be. What practical steps should a firm use in aligning IT with its goals?
(Essay)
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You are the production manager for a manufacturer of bicycle parts. Which of the following tools or technologies would you use to improve production precision?
(Multiple Choice)
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Which of the following illustrates the use of information systems to achieve product differentiation?
(Multiple Choice)
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In the value chain model, primary activities are most directly related to the production and distribution of the firm's products and services that create value for the customer.
(True/False)
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A transparent marketplace means that there is high product differentiation.
(True/False)
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________ is the ability to offer individually tailored products or services using the same production resources as bulk production.
(Multiple Choice)
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The more people that use Microsoft Office software and related products, the lower its value.
(True/False)
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The more any given resource is applied to production, the lower the marginal gain in output, until a point is reached where the additional inputs produce no additional output is referred to as:
(Multiple Choice)
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How are information systems used at the industry level to achieve strategic advantage?
(Multiple Choice)
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How is Internet technology useful from a network economics perspective? Give examples.
(Essay)
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The ________ strategy is characterized by heavy centralization of corporate activities in the home country of origin.
(Multiple Choice)
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A firm can be said to have competitive advantage when it has higher stock market valuations than its competitors.
(True/False)
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