Exam 3: Achieving Competitive Advantage With Information Systems

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Based on your reading of the chapter case, which of the four generic business strategies was Ford Motor company following in implementing its new software and apps?

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You are advising the owner of Smalltown Computer, a new, local computer repair store that also builds custom computers to order. What competitive strategies would you advise Smalltown Computer to take? Which ones will it have difficulty exercising?

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Smalltown Computer will have difficulty in low-cost leadership, because it cannot exert economies of scale or other efficiencies of large PC manufacturers. However, it could emphasize customer intimacy, through face-to-face interaction with customers. It could also emphasize product differentiation, in that it supplies a hands-on, local experience and more trustworthy, higher quality service. Because it builds computers to order, the firm could also focus on market niche, by specializing in certain types of custom computers, also.

A micromultinational is a small firm operating on a global scale.

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A firm's value chain is linked to the:

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The greatest impact the Internet has had on globalization is in lowering the costs of:

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All of the following are ways to improve quality except:

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Research has shown that the more successfully a firm can align its IT with its business goals, the more profitable it will be. What practical steps should a firm use in aligning IT with its goals?

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You are the production manager for a manufacturer of bicycle parts. Which of the following tools or technologies would you use to improve production precision?

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Which of the following illustrates the use of information systems to achieve product differentiation?

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In the value chain model, primary activities are most directly related to the production and distribution of the firm's products and services that create value for the customer.

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A transparent marketplace means that there is high product differentiation.

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________ is the ability to offer individually tailored products or services using the same production resources as bulk production.

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The more people that use Microsoft Office software and related products, the lower its value.

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The more any given resource is applied to production, the lower the marginal gain in output, until a point is reached where the additional inputs produce no additional output is referred to as:

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A primary challenge in BPM is employee resistance.

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How are information systems used at the industry level to achieve strategic advantage?

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How is Internet technology useful from a network economics perspective? Give examples.

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The ________ strategy is characterized by heavy centralization of corporate activities in the home country of origin.

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The value chain model:

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A firm can be said to have competitive advantage when it has higher stock market valuations than its competitors.

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