Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.

Which of the following is not an example of next-generation enterprise applications?

Cross-selling markets complementary products to customers.

A suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes best describes:

The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

Supply chain complexity and scale increases when firms:

CRM systems help businesses obtain which business objective?

Inefficiencies in a supply chain are primarily caused by inaccurate information.

Selling a customer with a checking account a home improvement loan is an example of:

The business value of an effective supply-chain management system includes all of the following except:

What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?

A company's suppliers, supplier's suppliers, and the processes for managing relationships with them is the:

Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products.

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Enterprise systems require fundamental changes in the way the business operates.

Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad hoc analysis, as part of the application.

Customer service modules in CRM systems provide tools for:

Which of the following is not one of the four types of customers described in the case study on Graybar?