Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

When tailoring a particular aspect of a system to the way a company does business, enterprise software can provide the company with:

Plant Away is an Oregon-based retailer and distributor of trees and shrubs. They have hundreds of smaller nurseries based around the country that grow the plant stock. The majority of their business is conducted online: Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery. What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Operational CRM applications include tools for:

A company having difficulty with timely delivery of parts to its manufacturing plants should look to implementing a supply chain planning system.

Customer relationship management systems typically provide software and online tools for sales, customer service, and:

Why is overstocking warehouses not an effective solution for a problem of low availability?

Enterprise software is built around thousands of predefined business processes that reflect:

In order to achieve maximum benefit from an enterprise software package, a business:

Which of the following is not true about enterprise systems?

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

You have been hired by Croydon Visiting Nurse Services, whose business processes are all manual, paper-based processes. How might a CRM system benefit them?

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

Identify two supply-chain models. Which is better?

________ modules deal with issues such as setting objectives, employee performance management, and performance-based compensation.

Capabilities of supply chain execution systems would not include:

Identify two classifications for supply-chain software. For each classification, identify four capabilities.

Major CRM application software vendors include Oracle and SAP.