Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Supply chain ________ systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

From your reading of the chapter's opening case, Nvidia implemented new information systems in order to achieve which of the main six business objectives?

Identify five benefits of customer-relationship management systems.

A build-to-order supply-chain model is also called a ________ model.

All CRM packages contain modules for PRM and ERM.

Which of the following would not be considered a contact point?

Identify at least four benefits and four challenges of enterprise systems.

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Which of the following is an important capability for sales processes that is found in most major CRM software products?

You have been hired by Santori, Inc., a small company that imports and distributes an Italian sparkling water. The company is interested in what benefits an enterprise system would bring. Would an enterprise application be appropriate for this company? What steps would you take in determining this?

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Which of the following features is the main reason an enterprise system helps a business improve decision-making?

Identify and describe the two types of customer relationship management applications.

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

The bullwhip effect is countered by:

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Analyzing customer buying patterns is an example of:

A supply chain driven by actual customer orders or purchases follows a ________ model.

Which of the following statements about enterprise applications is not true?