Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

From your reading of the Land O' Lakes case study, the company implemented which type of system to improve supply chain efficiency?

A company's organizations and processes for distributing and delivering products to the final customers is the:

Components or parts of finished products are referred to as:

It can cost six times more to sell a product to a new customer than to an existing customer.

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.

Enterprise systems include analytical tools.

CRM software can help organizations identify high-value customers for preferential treatments.

Identify and describe three major enterprise applications.

Uncertainties arise in any supply chain because of:

In the pre-Internet environment, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.