Exam 1: The Revolution Is Just Beginning

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Which of the following statements is not True?

________ refers to the complexity and content of a message.

E-commerce can be defined as:

Which of the following describes the basic Web policy of large firms during the Invention period?

In 2014, roughly ________ million people in the United States accessed the Internet via tablets.

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Retail chains account for around ________ % of online retail firm revenues.

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Social e-commerce is the largest type of e-commerce.

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

All of the following are major technology trends in e-commerce in 2014-2015 except:

The early years of e-commerce were driven by all of the following factors except:

Which of the following is a characteristic of the Reinvention phase of e-commerce?

Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

The Internet provides a unique many-to-many model of mass communication.

A(n) ________ removes a marketplace from a temporal and geographic location.

Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Which of the following statements about e-commerce in the United States in 2014 is not True?