Exam 1: The Revolution Is Just Beginning
Exam 1: The Revolution Is Just Beginning86 Questions
Exam 2: E-Commerce Business Models and Concepts86 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform86 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps86 Questions
Exam 5: E-Commerce Security and Payment Systems86 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts86 Questions
Exam 7: Social, Mobile, and Local Marketing86 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce86 Questions
Exam 9: Online Retailing and Services86 Questions
Exam 10: Online Content and Media86 Questions
Exam 11: Social Networks, Auctions, and Portals86 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce86 Questions
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Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for: the computer science and information technology people; the economists; and the entrepreneurs, venture capitalists and marketers. Explain whether what each group envisioned came to fruition and why or why not.
(Essay)
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Which of the following best describes the early years of e-commerce?
(Multiple Choice)
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The online marketplace is characterized by persistent price dispersion.
(True/False)
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What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?
(Essay)
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Which of the following is a mobile photo-sharing application?
(Multiple Choice)
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Which of the following is a characteristic of e-commerce during the Invention period?
(Multiple Choice)
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In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.
(Short Answer)
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Which of the following is not a unique feature of e-commerce technology?
(Multiple Choice)
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The fact that e-commerce is conducted on the basis of universal standards reduces search costs for consumers.
(True/False)
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Which of the following is not True regarding e-commerce today?
(Multiple Choice)
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The size of the B2B market in 2014 was estimated to be around:
(Multiple Choice)
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Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.
(Essay)
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The future of e-commerce is likely to include a decrease in government regulation both in the United States and worldwide.
(True/False)
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Retail e-commerce in the United States is expected to continue growing at double-digit growth rates in 2014-2015.
(True/False)
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The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
(True/False)
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Which of the following is not a major business trend in e-commerce in 2014-2015?
(Multiple Choice)
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Which of the following statements about the Web is not True?
(Multiple Choice)
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A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.
(Short Answer)
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Interactivity in the context of e-commerce provides which of the following functionalities?
(Multiple Choice)
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