Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content.

Ruby on Rails is based on which of the following philosophies?

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Most of the time required to maintain an e-commerce site is spent on:

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

Mobile Web apps are typically built using HTML5 and Java.

All of the following are key design principles of responsive Web design except:

Which of the following is not one of the basic business objectives for an e-commerce site?

________ involves testing a site program's modules one at a time.

All of the following are basic functionality provided by e-commerce merchant server software except:

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

A native app is one designed to specifically operate using a mobile device's hardware and operating system.

Beginning the e-commerce development process with a mobile presence rather than a desktop Web site is referred to as ________.

Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.

All of the following offer Web site building tools except:

A system design has two main components:

Offline media is typically used for all of the following marketing activities except:

In order from beginning to end, the major steps in the SDLC are: