Question 1

________ are a way of allocating resources among independent agents.

Accepted Answer

The answer of ________ are a way of allocating resources...

Question 2

All of the following statements are True except:

Accepted Answer

A)  in a B2C auction, consumers sell goods to other consumers. 
B)  auctions constituted a significant part of B2B e-commerce in 2014. 
C)  over a third of procurement officers use auctions to procure goods. 
D)  Sam's Club is an example of an online B2C auction 
A)  in a B2C auction, consumers sell goods to other consumers. 
B)  auctions constituted a significant part of B2B e-commerce in 2014. 
C)  over a third of procurement officers use auctions to procure goods. 
D)  Sam's Club is an example of an online B2C auction

Question 3

All of the following are solutions to the problem of high monitoring costs except:

Accepted Answer

A)  seller rating systems. 
B)  watch lists. 
C)  proxy bidding. 
D)  fixed pricing. 
A)  seller rating systems. 
B)  watch lists. 
C)  proxy bidding. 
D)  fixed pricing.

Question 4

Threatening negative feedback in return for a benefit is an example of:

Accepted Answer

A)  feedback extortion. 
B)  offensive shill feedback. 
C)  defensive shill feedback. 
D)  sending spam. 
A)  feedback extortion. 
B)  offensive shill feedback. 
C)  defensive shill feedback. 
D)  sending spam.

Question 5

Priceline's auctions utilize dynamic pricing.

Accepted Answer

A) True 
 B)False

Question 6

The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.

Accepted Answer

The answer of The term ________ refers to the advantages...

Question 7

Which of the following types of auctions "shields the brand" of the seller?

Accepted Answer

A)  English auction 
B)  Name Your Own Price auction 
C)  Dutch auction 
D)  penny auction 
A)  English auction 
B)  Name Your Own Price auction 
C)  Dutch auction 
D)  penny auction

Question 8

iVillage is an example of a(n):

Accepted Answer

A)  interest-based social network. 
B)  affinity community. 
C)  sponsored community. 
D)  practice network. 
A)  interest-based social network. 
B)  affinity community. 
C)  sponsored community. 
D)  practice network.

Question 9

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Accepted Answer

The general benefits of auctions to sell

Question 10

Which of the following statements illustrates the network effects that portals are subject to?

Accepted Answer

A)  Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market. 
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C)  The greater the amount of content provided by a portal, the greater its value to the community. 
D)  The greater number of portals available, the greater the potential audience for each. 
A)  Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market. 
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C)  The greater the amount of content provided by a portal, the greater its value to the community. 
D)  The greater number of portals available, the greater the potential audience for each.

Question 11

Which of the following was a primary feature of early online communities?

Accepted Answer

A)  chat 
B)  network discovery 
C)  widgets 
D)  message boards 
A)  chat 
B)  network discovery 
C)  widgets 
D)  message boards

Question 12

Consumers in auctions are driven solely by value maximization.

Accepted Answer

A) True 
 B)False

Question 13

Yahoo owns all of the following except:

Accepted Answer

A)  Tumblr. 
B)  Flickr. 
C)  Aviate. 
D)  Instagram. 
A)  Tumblr. 
B)  Flickr. 
C)  Aviate. 
D)  Instagram.

Question 14

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A)  type of product 
B)  type of auction 
C)  location of auction 
D)  bid increments 
A)  type of product 
B)  type of auction 
C)  location of auction 
D)  bid increments

Question 15

Around what percentage of Internet users in the United States use social networks on a regular basis?

Accepted Answer

A)  25 % 
B)  33% 
C)  50% 
D)  67% 
A)  25 % 
B)  33% 
C)  50% 
D)  67%

Question 16

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Accepted Answer

The answer of ________ refers to the use of secondary...

Question 17

Which of the following is a leading social network in Brazil?

Accepted Answer

A)  VK 
B)  Tuenti 
C)  Orkut 
D)  Qzone 
A)  VK 
B)  Tuenti 
C)  Orkut 
D)  Qzone

Question 18

A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.

Accepted Answer

The answer of A(n) ________ offer members focused discussion groups,...

Question 19

One of the first online virtual communities was:

Accepted Answer

A)  The Well. 
B)  Myspace. 
C)  AOL. 
D)  Salon.com. 
A)  The Well. 
B)  Myspace. 
C)  AOL. 
D)  Salon.com.

Question 20

What percentage of Facebook's users are 35 and over?

Accepted Answer

A)  almost one-quarter 
B)  almost one-third 
C)  almost one-half 
D)  almost two-thirds 
A)  almost one-quarter 
B)  almost one-third 
C)  almost one-half 
D)  almost two-thirds

________ are a way of allocating resources among independent agents.

All of the following statements are True except:

All of the following are solutions to the problem of high monitoring costs except:

Threatening negative feedback in return for a benefit is an example of:

Priceline's auctions utilize dynamic pricing.

The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.

Which of the following types of auctions "shields the brand" of the seller?

iVillage is an example of a(n):

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Which of the following statements illustrates the network effects that portals are subject to?

Which of the following was a primary feature of early online communities?

Consumers in auctions are driven solely by value maximization.

Yahoo owns all of the following except:

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Around what percentage of Internet users in the United States use social networks on a regular basis?

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following is a leading social network in Brazil?

A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.

One of the first online virtual communities was:

What percentage of Facebook's users are 35 and over?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 11: Social Networks, Auctions, and Portals

________ are a way of allocating resources among independent agents.

All of the following statements are True except:

All of the following are solutions to the problem of high monitoring costs except:

Threatening negative feedback in return for a benefit is an example of:

Priceline's auctions utilize dynamic pricing.

The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.

Which of the following types of auctions "shields the brand" of the seller?

iVillage is an example of a(n):

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Which of the following statements illustrates the network effects that portals are subject to?

Which of the following was a primary feature of early online communities?

Consumers in auctions are driven solely by value maximization.

Yahoo owns all of the following except:

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Around what percentage of Internet users in the United States use social networks on a regular basis?

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following is a leading social network in Brazil?

A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.

One of the first online virtual communities was:

What percentage of Facebook's users are 35 and over?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters