Exam 11: Social Networks, Auctions, and Portals

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:

Which of the following is a social network designed to appeal to disgruntled Facebook users that has promised never to sell its users' information to third parties?

Which of the following statements is not True?

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

What are the different types of social networks and what is the business model of each one?

Which of the following has the largest social network audience?

All of the following are benefits of auctions except:

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

________ refers to the feeling that one has paid too high a price for an item won at auction.

A(n) ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Which social network functionality allows users to easily post messages to the entire community?

The time spent watching and reviewing auction bids is a part of ________ costs.

AOL is focusing its strategy on all of the following except:

Describe the major types of Internet portals and explain the portal business model.

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

It costs money to bid in a penny auction.

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

Which of the following is not one of the three defining characteristics of a portal?

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.